Artificial Intelligence

Articles

Contributors

Addressing trust: PR at a turning point, a fundamentally new approach is demanded

Bradly Howland

More...Submit contribution

Bradly Howland, Public Relations Institute of Southern Africa (Prisa) president says as the country winds down for its December break, it’s worth pausing to assess the communications environment we have been navigating (Image source: © 123rf )

Addressing trust: PR at a turning point, a fundamentally new approach is demanded

Bradly Howland 3 days

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

Natascha Torres 2 Dec 2025

Source:

From SEO to GEO: How brands can stay visible in the age of AI search

Leanne Levine 10 Nov 2025

Source: © 123rf Dustin Chick, chief executive at Razor Public Relations South Africa says clickbait should be keeping those of us responsible for managing organisational reputation wide awake at night. More importantly, we should be doing something about it – now

EXCLUSIVE | Razor's Dustin Chick: When headlines lie, trust dies. Why clickbait is PR’s next big battleground

Dustin Chick 12 Sep 2025

Source: © VML Parusha Partab, chief strategy officer, VML South Africa says leading with empathy – not noise – is how brands can get the balance right between grounded messaging and standout creativity

#BizTrends2025 | VML's Parusha Partab: Empathy in a surreal world and other trends

Parusha Partab 11 Sep 2025

Public Relations | AI and human touch: Learn to leverage both

Public Relations | AI and human touch: Learn to leverage both

Aphiwe Faku 26 Aug 2025

Source: © 123rf Industry leader Ann Nurock delivered a thought-provoking keynote, sharing her perspectives on some of the defining themes from the 2025 Cannes Lions International Festival of Creativity

#CreativeCircle | Ann Nurock: 3 key trends shaping the future of marketing and creativity

Ann Nurock 19 Aug 2025

Let's do Biz