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Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 17 Apr 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Warc: News media struggles as brands favour softer content

16 Apr 2025

The panel featuring communications leaders from Armenia, Ukraine, Ghana, Switzerland and South Africa at the World Communications Forum’s PR Summit in Davos with Lebo Madia, PR Powerhouse, centre (In blue) (Image supplied)

Exclusive: Lebo Madiba - Trust Engineers: The rise of strategic communicators in an age of AI, conflict and cultural complexity

Lebo Madiba 16 Apr 2025

JCDecaux wins advertising concession at Dr Antonio Agostinho Neto International Airport (Luanda, Angola)

JCDecaux wins advertising concession at Dr Antonio Agostinho Neto International Airport (Luanda, Angola)

JCDecaux 16 Apr 2025

Levi’s and Beyoncé debuts Reiimagine Chapter 3: Refrigerator

Levi’s and Beyoncé debuts Reiimagine Chapter 3: Refrigerator

15 Apr 2025

Source: © 123rf Mark Baldwin, CEO of , a web design and digital marketing agency, weighs in on the biggest social media platform rebrands of all time

Social media rebrands: The failure - X, the insipid - Meta and the success - Instagram

Mark Baldwin 15 Apr 2025

Images supplied.

Omo's Stay Unbeatable campaign partners with Olympian Caster Semenya and SA Rugby

Aa-isha Hassiem 15 Apr 2025

Enter Everlytic’s You Mailed It Email Marketing Awards today

Enter Everlytic’s You Mailed It Email Marketing Awards today

Everlytic 15 Apr 2025

From aaa School of Advertising to industry disruptor: Patrick Mentzel

From aaa School of Advertising to industry disruptor: Patrick Mentzel

AAA School of Advertising 15 Apr 2025

With the Bookmark Awards deadline extended to 25 April, now if the time to fine tune your entry (Image supplied)

#Bookmarks2025: 5 Tips to a winning entry, deadline extended to 25 April

14 Apr 2025

#OrchidsandOnions: SA Tourism swaps celebrity power for storytelling in new ad

#OrchidsandOnions: SA Tourism swaps celebrity power for storytelling in new ad

Brendan Seery 14 Apr 2025

‘Get sky high without a dealer’: Property ad sparks humour vs sensitivity debate

‘Get sky high without a dealer’: Property ad sparks humour vs sensitivity debate

Karabo Ledwaba 14 Apr 2025

Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work

All the 2025 Dubai Lynx Awards

14 Apr 2025

Essential tips for professionals attending networking events

Essential tips for professionals attending networking events

myrkl 14 Apr 2025

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