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Print still a critical part of retailers’ advertising mix – European research

Print still a critical part of retailers’ advertising mix – European research

Caxton Media 12 Jun 2025

Insights-driven marketing: Reshaping consumer market research

Insights-driven marketing: Reshaping consumer market research

BMi Research 12 Jun 2025

Source: © 123rf Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and advertising budgets says Scopen research. Pictured: Panoramic view of Santiago de Chile with the Andes mountain range in the background.

Part 1: Scopen - Advertising investment increases in Chile

11 Jun 2025

Source: © 123rf The most recent IAS Media Auditing Masterclass explored the often-overlooked parts of agency spend where bloated Scope of Work (SOW) estimates and unchecked costs run rife

IAS Media Auditing Masterclass: If you’re not auditing, you’re bleeding

10 Jun 2025

Consumer insights agency KLA reveals the Quarterly Buzz results for Q1 2025

Consumer insights agency KLA reveals the Quarterly Buzz results for Q1 2025

KLA 10 Jun 2025

What news sources do we actually trust?

What news sources do we actually trust?

BrandMapp 9 Jun 2025

Powerful analytics measure real-world results with precision

Powerful analytics measure real-world results with precision

Vicinity Media 6 Jun 2025

No market research? You’re throwing good money after bad

No market research? You’re throwing good money after bad

BMi Research 5 Jun 2025

The missed opportunity of not embracing geospatial science in trade area analysis

The missed opportunity of not embracing geospatial science in trade area analysis

AfriGIS 4 Jun 2025

Source: © 123rf The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (Maps)

Maps reveals South African consumer behaviour and media trends

28 May 2025

Celebrating excellence in research - Samra Annual Conference 2025 award winners announced

Celebrating excellence in research - Samra Annual Conference 2025 award winners announced

SAMRA 23 May 2025

Source: © 123rf Join The Marketing Research Foundation’s (MRF) webinar on Thursday, 22f May as they announce the upcoming release of the latest Marketing All Product Survey (Maps)

Maps shows radio and TV's resilience

21 May 2025

All about YOU! Putting YOU in YOUth Month on Biz!

All about YOU! Putting YOU in YOUth Month on Biz!

Bizcommunity.com 20 May 2025

Who or what is analysing your research data and giving your company recommendations?

Who or what is analysing your research data and giving your company recommendations?

Livingfacts 19 May 2025

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