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South Africa’s pet retailer, Petshop Science, has flipped the script – and the camera - creating the world’s first TVC filmed by pets ( Image supplied)

#BehindtheCampaign | Shop it like it’s hot: World’s first TV commercial filmed by pets, for pets

24 Feb 2026

Bonita Christie, business unit director, Publicis Commerce Experiential, says for brands, Q1 is the most strategically valuable quarter of the year (Image source: © 123rf )

Exclusive | Experiential marketing: The key to the golden quarter

Bonita Christie 17 Feb 2026

A screenshot of the ad.

Could an alcohol ad encourage children to climb into washing machines?

Karabo Ledwaba 12 Feb 2026

Lorraine De Graaff to lead Tiger Brands as chief marketing and strategy officer

Lorraine De Graaff to lead Tiger Brands as chief marketing and strategy officer

10 Feb 2026

Converge Africa 2026 confirms latest headline sponsors

Converge Africa 2026 confirms latest headline sponsors

Converge Africa 10 Feb 2026

Doechii stars in the campaign. Source: Supplied.

Levi's new campaign brings the back to the front

9 Feb 2026

South African consumers reset the rules for FMCG

South African consumers reset the rules for FMCG

Zak Haeri, NielsenIQ 5 Feb 2026

Beyond Points: AI rewrites the rules of retail loyalty

Beyond Points: AI rewrites the rules of retail loyalty

Mosa Ntwampe, Brave Group 4 Feb 2026

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Why Heineken’s zero-alcohol London Underground campaign fell flat

Jonatan Sodergren 30 Jan 2026

#BizTrends2026 | Field Force GM, Ged Nooy: 4 trends shaping the next phase of FMCG and retail in SA

#BizTrends2026 | Field Force GM, Ged Nooy: 4 trends shaping the next phase of FMCG and retail in SA

Ged Nooy 29 Jan 2026

Woolies takes Grand Prix Gold as best in-house agency at ICMA's

Woolies takes Grand Prix Gold as best in-house agency at ICMA's

28 Jan 2026

Source:

Amsterdam becomes first capital to ban meat ads in public spaces

27 Jan 2026

Dr Pepper’s new ad shows why humans still matter in 2026

Dr Pepper’s new ad shows why humans still matter in 2026

Karabo Ledwaba 26 Jan 2026

Birkenstock reveals On Their Feet campaign with its Professional collection

Birkenstock reveals On Their Feet campaign with its Professional collection

23 Jan 2026

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