Bridging divides through powerful storytelling
Khaya Buthelezi
The appeal of legacy media
Ciaran R. Maidwell
Subscribe & Follow
Trending
Advertise your job vacancies
Jobs
- Online Sales and Marketing Manager (Remote) Johannesburg
- Senior Performance Marketing Manager Johannesburg
- CRM / Direct Marketing Specialist Remote Location
- Sales and Marketing Kempton Park
- Digital Customer Success Lead - Remote Johannesburg
- Junior Account Executive Durban
- Marketing Specialist Cape Town
- New Business Developer / Marketing Cape Town
- SEO / Digital Marketing Specialist Cape Town
- Multimedia Designer Cape Town
A fine line between playtime and playtime
The following print ad and poster was created in partnership with client Lovers+. Lovers+ is a South African condom brand with the positioning "It's playtime."
To really bring the pay off line to life, communications agency Joe Public illustrates the fine line between the type of playtime you'll enjoy when using a condom and the type of playtime one can look forward to without one. So with no condom, you will get to play with teddies, trains, planes, blocks and dollies to name a few. With a condom, you play with toys of the adult variety. This differentiating fine line is about 0.08 mm, the width of a Lovers+ condom. The copy at the bottom of the advert appropriately reads, "There's a fine line between playtime and playtime."
