VML Birdwatching at the Loeries | Episode 5: Building a country's brand
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VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
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Brands are showing up, consumers expect them to
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Build for the long-term, responsibly
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Augmented reality in new issue of SA Home Owner
In its March edition, SA Home Owner magazine uses augmented reality (AR) to make an advert 'come alive' on a mobile device with video, graphics and audio when the ad is scanned.
The magazine's creative partner, Plantation Shutters, added multiple layers of experiential value that makes the print ad come alive, with the look, feel and sound of a TV ad. AR partner, Creative Augmentation, drives the process.
