Trending
Subscribe & Follow
Advertise your job vacancies
Jobs
- Junior Web Developer Durban
- Creative Copywriter Johannesburg
- Freelance Junior Graphic Designer Johannesburg
- Digital Ad Ops Executive Johannesburg
- Data Scientist Johannesburg
- Marketing Manager Johannesburg
- Senior Art Director Sandton
- Creative Lead Johannesburg
- Procurement Officer Johannesburg
- Senior Account Manager Cape Town
Augmented reality in new issue of SA Home Owner
In its March edition, SA Home Owner magazine uses augmented reality (AR) to make an advert 'come alive' on a mobile device with video, graphics and audio when the ad is scanned.
The magazine's creative partner, Plantation Shutters, added multiple layers of experiential value that makes the print ad come alive, with the look, feel and sound of a TV ad. AR partner, Creative Augmentation, drives the process.
