VML Birdwatching at the Loeries | Episode 5: Building a country's brand
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VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
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VML Birdwatching at The Loeries | Episode 3: More than an awards show
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Brands are showing up, consumers expect them to
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Build for the long-term, responsibly
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Boring ads during RWC
What was up with all the boring ads during the rugby world cup semi-final on Sunday night? Do our advertisers think women don't watch the rugby? Or do they think all the men watching are too dronk for subtlety or clever advertising? Surely this is a sought after spot for any brand. Where's the creativity?
