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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- DTP Operator/Graphic Designer Johannesburg
- Chief Executive Officer Sandton
- Sales Executive Cape Town
- Digital Marketing & Content Creation Intern Cape Town
- Senior Motion Graphic Designer Remote within South Africa
- Business Intelligent Manager Kempton Park, Gauteng
- Social Media Content Creator Cape Town
- Communications Project Specialist Johannesburg
- Sales Manager Johannesburg
- SEO Manager Cape Town or Johannesburg
What marketing mix is best for me?
I'm a business owner and have a feeling our marketing can be much more effective if I transfer some of my media spend to something else, but what? The options are overwhelming:
CRM system to log interaction with clients, monthly client email to keep our name top-of-mind, PR, brochures, pamphlets, direct snail mail to clients or prospects, direct email, redo website (we currently have a one pager with contact details), research (interviewing existing clients to improve product or find new products), is radio an option, community newspapers instead of regional (Cape Times). Other options?
Basically, as a small business owner with a turnover of R300K per month, what % should I ideally spend on Marketing per month and what % mix should be allocated to the different options? Out of interest, how does this change when my business expands?
