VML Birdwatching at the Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
Danette Breitenbach
Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
Trending
Subscribe & Follow
Advertise your job vacancies
Jobs
- Activities/Skypark Operator Hartbeespoort
- Maintenance Operator Hartbeespoort
- Customer Services/Operations Johannesburg
- Student recruitment Advisor Centurion
- Copywriter Cape Town
- Social Media Specialist Johannesburg
- Senior Shopper Marketing Manager Cape Town
- Traffic Manager Johannesburg
- Learning Designer Cape Town
- Reception / Administrative Assistant Johannesburg
Copy Cats Know No Limits
Stiffled creativity in the advertising industry - what's with the copycats?
It seems the financial services industry is flooded by copycat adverts appearing mainly in print media. One well-known investment company ran a rowing sport advert - where the oars move in synchronic fashion - a sport favoured by British and American athletes known as regata in some parts of the sporting world. This company also ran an orchestra advert, which illustrates its core business. Two other companies, major players within the financial services, have run similar adverts. Is it a case of lack of talent? Making a quick buck?
Forum created by Zwile Nkosi
