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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Graphic Designer Cape Town
- Marketing & Growth Manager Cape Town or Johannesburg, Pretoria
- Repro Operator Durban
- Snr Agency Client Service/Account Manager Pretoria
- DTP / Artwork Operator East Rand
- Subscription Sales Intern Cape Town
- QA Proofreader & Copywriter Johannesburg
- Mid-Senior Print Estimator Pretoria
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- Maintenance Engineer East Rand
Copy Cats Know No Limits
Stiffled creativity in the advertising industry - what's with the copycats?
It seems the financial services industry is flooded by copycat adverts appearing mainly in print media. One well-known investment company ran a rowing sport advert - where the oars move in synchronic fashion - a sport favoured by British and American athletes known as regata in some parts of the sporting world. This company also ran an orchestra advert, which illustrates its core business. Two other companies, major players within the financial services, have run similar adverts. Is it a case of lack of talent? Making a quick buck?
Forum created by Zwile Nkosi













