Direct Marketing South Africa

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Direct marketing: A national opt-out system and the effect on B2B marketing

Direct marketing: A national opt-out system and the effect on B2B marketingNicolene Schoeman-Louw, SchoemanLaw

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ARB launces ARBIE. Source: Supplied.

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Gagasi FM Gagasi FM announces mid-season shake-up

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Why keeping your customers is now the smartest growth strategy

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Remi Du Preez, managing director at Polygon, says when budgets shrink, brands feel the pressure to disappear, but staying visible (and smart) is what actually wins.

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Image source: Richard Thomas –

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Samantha Page 19 May 2026

Source: Image supplied

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Attraction remains advertising’s most powerful currency. David Edworthy gives insight into how brands position themselves in our imaginations long before we’re ever ready to buy. (Image supplied)

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Rirhandzu Shingwenyana 6 May 2026

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