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Image credit: Wernermeiringvdm at English Wikipedia.
Awakening the (S)Lowveld

What happens when the brief delves into the Lowveld areas such as Nelspruit, White River, Lydenburg, Baberton and Hazyview?

By Prince Ndlovu 3 Sep 2019

The TBWA\ team on stage accepting the award for Regional Agency of the Year. Image credit: Julian Carelsen/2019 Loerie Awards.
#Loeries2019: The importance of creating work that's locally relevant but still globally competitive

For the second time in a row, TBWA\ was recognised as Regional Agency Group of the Year at the Loeries Awards, which, this year, took place on Saturday, 24 August 2019 at the Durban ICC...

By Juanita Pienaar, Issued by TBWA 3 Sep 2019

#CreativeMornings: How 18 Gangster Museum is lifting others as it rises in Khayelitsha
#CreativeMornings: How 18 Gangster Museum is lifting others as it rises in Khayelitsha

Wandisile Nqeketho is the CEO and founder of 18 Gangster Museum, a social enterprise based in Khayelitsha that targets at-risk youth in the community, drawing their attention to the perils of gangsterism...

By Sindy Peters 3 Sep 2019

MTA expert, Joel Rubinson at the MMA SA's recent Thought Leadership Event, The Future of Attribution.
MTA expert Joel Rubinson on the future of attribution

The Mobile Marketing Association of SA's (MMA SA) recent thought leadership event, The Future of Attribution, focused on MTA with guest speaker, Joel Rubinson...

By Danette Breitenbach 3 Sep 2019

Panellists at the IAB Insight Series, Episode 9: Benchmarking Digital Excellence - Work that Wins in Digital (L to r) Jarred Cinman, CEO VMLYR; Paula Hulley, IAB South Africa CEO; Ricky Hendricks, digital marketing manager Tencent Africa; Emma Carpenter, group design director Fjord (Accenture); Siyabonga Africa, South Africa Media Innovation Programme and Nomacala Mpeta, head of learning Digify.
IAB Insight Series: Benchmarking for success

As open source becomes more prolific, benchmarking will become more important...

By Danette Breitenbach 2 Sep 2019

#Loeries2019: Bringing the value of purpose-led work to the world through creative product
#Loeries2019: Bringing the value of purpose-led work to the world through creative product

For the second year running, Joe Public United was recognised as Agency of the Year at the Loeries...

By Juanita Pienaar 2 Sep 2019

Image credit: Fikret tozak on Unsplash.
5 mistakes grown-up brand blogs shouldn't make

Here are five mistakes even grown-up brand blogs make...

By Louisa Douwes Dekker 2 Sep 2019

#WomensMonth: Ally Nezar says 'fintech was a natural fit'
#WomensMonth: Ally Nezar says 'fintech was a natural fit'

Ally Nezar is the marketing executive for Sureswipe, an independent card payment acceptance company in South Africa...

By Evan-Lee Courie 30 Aug 2019

#WomensMonth: Keep the pink cupcakes. Give us real change...
#WomensMonth: Keep the pink cupcakes. Give us real change...

Women's Month is observed in August to honour a profound act of dignity and unity. Instead of turning August into a time to succumb to pink platitudes and pink cupcakes on desks 'to recognise our women', we should honour the actions of the women of 1956 by improving the lives of South African women...

By Donna Rachelson 30 Aug 2019

All the panellists. Picture © Goethe-Institut South Africa.
Future of Journalism: A sector in crisis

The future of journalism is about the future of democracy, but all over the world journalism is in a crisis - a crisis that threatens not only the journalism sector but democracy itself...

By Danette Breitenbach 30 Aug 2019

Marisa Calvert, Keabetswe Taele and Lali Stander.
Top women in PR compete for coveted GSport award

Marisa Calvert, Keabetswe Taele and Lali Stander were all nominated for the Woman in PR and Sponsorship GSport Award for 2019 and we chat to them about why this award is so significant...

By Juanita Pienaar 30 Aug 2019

Melinda Fouché, a clinical psychologist, Tarryn Pickup, marketing manager for Joe Public United and a non-medical hypnotherapist, Sam Wilson-Späth, head of digital and social media at Woolworths marketing, Natasha Reddy, who was the HR business partner at HelloFCB+ and Tinyiko Mageza, who was the executive manager: marketing V&A Waterfront.
#SheSays: It's okay not to be okay

The state of mental health in modern workplaces is bleak. We all work under intense pressure, especially in creative industries where job-induced anxiety, depression and burnout is rife...

By Juanita Pienaar 30 Aug 2019

Image credit: ErikaWittlieb from Pixabay.
The importance of showing up

We've seen a great deal of focus placed on the role of women in society, gender representation in the workplace and women in advertising...

By Aileen Sauerman 30 Aug 2019

The M&C Saatchi Abel team at the Loeries. Image credit: Julian Carelsen/2019 Loerie Awards.
#Loeries2019: South Africa needs brands to lead the charge in new spaces, particularly in digital

Neo Mashigo, M&C Saatchi Abel's group chief creative officer, comments on the agency's Grand Prix win for Film - TV & Cinema Commercials at the recent Loeries Awards...

By Juanita Pienaar 29 Aug 2019

Expert excess in William Kentridge's largest exhibition Why Should I Hesitate
Expert excess in William Kentridge's largest exhibition Why Should I Hesitate

William Kentridge's most major exhibition to date, Why Should I Hesitate, an expertly edited and curated showcase of one of SA's most iconic artists is now on show at the Zeitz MOCCA and Norval Foundation...

By Ruth Cooper 29 Aug 2019

Tiffany Mitchell's post.
#OrchidsandOnions: The myth of influencers

OUTsurance gets an Orchid for its 'reality advertising' success, while using 'influencers' without any solid data to go on gets an influential Onion...

By Brendan Seery 29 Aug 2019

Image credit: Thijs Slootjes on Unsplash.
Give the people what they want: How influencer marketing is changing

Babalwa Nyembezi on authenticity, influencer marketing and co-creation...

By Babalwa Nyembezi 29 Aug 2019

#WomensMonth: Khanyisile Mbongwa on curating with cure and care
#WomensMonth: Khanyisile Mbongwa on curating with cure and care

Artist, sociologist and chief curator of the inaugural Stellenbosch Triennale, Khanyisile Mbongwa, chats to us about womxn in the arts, sustainability and how to curate with the theme of ''cure and care'' at the forefront...

By Ruth Cooper 29 Aug 2019

Image credit: Rita Morais on Unsplash.
How publishing platforms make the most of human attention

Publishing platforms offer a rare opportunity to communicate effectively, writes PRC CEO Josephine Buys...

By Josephine Buys 29 Aug 2019

Empowering news organisations through technological innovation
Empowering news organisations through technological innovation

Google launched the Google News Initiative, followed by the GNI Innovation Challenge to aid publishers in Africa transition to digital. We speak to Google's Mich Atagana about the initiative...

By Louise Marsland 28 Aug 2019

Image credit: Erik Lucatero on Unsplash.
How to avoid online campaign disasters

Here are five tips on how brands can avoid digital and overall campaign blunders...

By Madelain Roscher 28 Aug 2019

#WomensMonth: 'We need to lead with intent, authenticity and purpose'
#WomensMonth: 'We need to lead with intent, authenticity and purpose'

BrandFusion's Katie Mohamed tells us more about the W-Suit Summit and where it's heading, her career in marketing so far and some of the challenges women in the industry face on a daily basis...

By Juanita Pienaar 28 Aug 2019

Image credit: Tyler Casey on Unsplash.
How to produce a marketing video for a brand

As a film and TV creative professional, I've picked up a few tricks on how to make a marketing video for a brand...

By Lungile Mayindi 27 Aug 2019

Image credit: Muhammad Ribkhan from Pixabay.
RE: Top 9 email tips

Five words. 20 characters. And a few seconds before your recipient's thumb swipes past the email that likely took you hours to craft...

By Leigh Crymble 27 Aug 2019

Liberty appoints Thabang Ramogase as its new CMO. Image supplied.
#Newsmaker: Liberty's new CMO Thabang Ramogase on elevating the brand's purpose

Liberty's new CMO Thabang Ramogase talks to us about his career, his new role, why the brand resonates with him on a personal level and what he's most excited about...

By Juanita Pienaar 26 Aug 2019

Image credit: Alex Knight on Unsplash.
Enhancing customer experience with automation

Customer experience is a growing priority for organisations as it is becoming the most critical factor for customers selecting your brand over another...

By Paula Sartini 26 Aug 2019

#Loeries2019: AKA on breaking boundaries and building a risky brand
#Loeries2019: AKA on breaking boundaries and building a risky brand

In a first for the DStv Seminar of Creativity, the Supa Mega that is AKA, ended off the day with a candid presentation about how he's built his personal brand and ended up where he has, through hip hop...

By Angie White 24 Aug 2019

Andrea Quaye has been awarded the Marketing Leadership and Innovation Award for 2019. Image supplied.
#Loeries2019: Andrea Quaye wins the Marketing Leadership and Innovation Award!

Andrea Quaye, vice president of marketing at Anheuser-Busch InBev, has been awarded the Marketing Leadership and Innovation Award for 2019...

By Juanita Pienaar 23 Aug 2019

#Loeries2019: Being different is your superpower
#Loeries2019: Being different is your superpower

Tara McKenty, creative director at Google APAC in Sydney and Loeries digital communication jury president for 2019, was the second speaker at the Dstv Seminar of Creativity at Loeries 2019...

By Angie White 23 Aug 2019

Aviv Weil with the winners of the Facebook and Brand South Africa workshop. Image credit: Strikeapose Photography.
#Loeries2019: Facebook's Aviv Weil on how upskilling the youth can impact the creative industry in a powerful way

Facebook Africa's Aviv Weil chats to us about the Facebook Challenge and workshops at Loeries, the HeForShe campaign and how upskilling the youth translates into the creative industry being much more powerful...

By Juanita Pienaar 23 Aug 2019

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