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Tops at Spar’s new ‘Aftertaste’ campaign addresses the effects of drinking and driving
Tops at Spar recently launched a new campaign aimed at highlighting the life-changing consequences of drinking and driving. The ‘Aftertaste’ campaign – which will run during December – asks consumers to make responsible choices, be aware of their alcohol consumption and to use alternative modes of transport if necessary.
The ‘after-effects’ of drinking and driving, or ‘aftertaste’, including grief, remorse and eternal mourning were ‘bottled’. Through graphic imagery, three thought-provoking television adverts supported by social media, and in-store assets, the campaign shows creatively labelled bottles filled with vile-tasting alcohol in three varieties.
RAPT BizTrendsTV: Li Ndube on Afro-optimism - African growth vs Western degrowth
Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.
25 Feb 2025 13:47
Birdwatching at The Loeries Episode 3: The Energy Episode
Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.
12 Oct 2024 08:03
Birdwatching at The Loeries Episode 2: The Emotion Episode
Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.
11 Oct 2024 10:16
Birdwatching at The Loeries Episode 1: That 5 percent difference and more
Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.
10 Oct 2024 10:04
WATCH: Drinks Federation SA revises Communications Code of Conduct
Angela Russell, CEO of DF-SA, discusses the newly relaunched Communications Code of Conduct, and the important step forward that it takes in encouraging ethical and responsible communication, promotion, and brand marketing in the alcohol industry.
18 Jun 2024 10:27
Lettie-Basani Phume on Momentum Metropolitan's certification as Top Employer and why it matters
On this episode of BizTakeouts, group human capital executive at Momentum Metropolitan Lettie-Basani Phume discusses the company’s global benchmark recognition having earned its 4th consecutive certification from the international Top Employer Institute, as well as the ever-evolving workplace, employee expectations and the future of working-from-home....
28 Mar 2024 09:34
Helm X Avon: Transforming beauty in the digital age
Helm helps worldwide beauty brand embrace digital solutions, as told by former Avon CMO Momin Hukamdad.
6 Mar 2024 09:53
Helm X Avon: Transforming beauty in the digital age
Helm helps worldwide beauty brand embrace digital solutions, as told by former Avon CMO Momin Hukamdad.
6 Mar 2024 09:53
Helm X Avon: Transforming beauty in the digital age
Helm helps worldwide beauty brand embrace digital solutions, as told by former Avon CMO Momin Hukamdad.
6 Mar 2024 09:53
#BizTrends2024: Bronwyn Williams – Techno-optimism not acceleration: How to make friends with machines
This exclusive #BizTrends2024 interview is with future thinker and Flux Trends partner, Bronwyn Williams.
17 Jan 2024 10:36
#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold
This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.
16 Jan 2024 13:37
2023 IAB Bookmark Awards finalists showcase
View the finalists showcase video of the 2023 IAB Bookmark Awards.
31 Jul 2023 12:19
2023 IAB Bookmark Awards ceremony
View an overview video of the 2023 IAB Bookmark Awards ceremony.
31 Jul 2023 12:14
Watch: Autumn campaign for H&M features Naomi Campbell in a Parisian theme
In a new video, H&M unveils the wonders of Brasserie Hennes. Brasserie Hennes is a fictitious fashion destination that encompasses Paris' iconic Brasserie culture.
28 Mar 2023 11:54
WATCH: Digify Africa COO Qhakaza Mohare discusses Digify Pro Online program and benefits
Qhakaza Mohare, the chief operations officer at Digify Africa, a youth-led organisation at the forefront of shaping Africa’s digital future, tells us about the Digify Pro Online program and its benefits to those looking to get into the tech space.
15 Feb 2023 13:02
