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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli


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![[Newsmaker] Lerato Tshabalala - editor of The Afropolitan](https://biz-file.com/c/1607/351733-240x135.jpg?2)

![[Newsmaker] Jacquie Myburgh Chemaly](https://biz-file.com/c/1607/349764-240x135.jpg?2)








![[NewsMaker] Thabiso 'TT' Tema - Destiny Man editor](https://biz-file.com/c/1603/334437-240x135.jpg?2)





![[NewsMaker] Tiaan Nagel - editor of House and Leisure](https://biz-file.com/c/1601/326612-240x135.jpg?2)











