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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli

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![[Biz Takeouts Lineup] 12: #happybiz10 and engaging brands (and customers)](https://biz-file.com/c/1108/80334-240x135.jpg?1)





![[Biz Takeouts Podcast] 11: Lots of letters - DA/ST/TBWA, RAMS, ABCs, BMW...](https://biz-file.com/c/1108/80011-240x135.jpg?1)





![[Biz Takeouts Lineup] 11: Personalising marketing and iMaverick again](https://biz-file.com/c/1108/79820-240x135.jpg)





![[Biz Takeouts Podcast] 10: Creating trends and leadership in advertising](https://biz-file.com/c/1108/79441-240x135.jpg)

![[Biz Takeouts Lineup] 10: Creating trends and leadership in advertising](https://biz-file.com/c/1108/79263-240x135.jpg?1)








