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Spring magazines cover décor, Springboks

23 Aug 2011

As part of its new publishing strategy, Elle Decoration will now be published every second month from September 2011, up from eight times per year (every six weeks). The September issue of Men's Health South Africa will appear on newsstand with three different covers, a first for this magazine.

Spring magazines cover décor, Springboks

"A strategic decision was taken to tweak the previous publishing strategy in order to optimise market share and ensure profitability. The new publishing strategy includes exciting new brand extensions that will help to expand the brand's market share and offer advertisers new opportunities and readers new platforms to experience and enjoy the brand," says Thando Pato, deputy business manager for Elle Decor.

The magazine's circulation has grown 7.6% between January and July 2011, compared to the same period in 2010, according to the new latest ABC results and was the only English title in the very competitive home sector that reported growth in this period.

"We are pleased with the ABC results and, as we are in the process of rolling out our new publishing strategy, we believe that we are heading in the right direction in addressing the needs of our readers," says editor Laureen Rossouw. The Spring issue, will be in stores from 19 September 2011.

Springboks grace cover

This special collector's issue of Men's Health South Africa has three covers featuring Springbok superstars Pierre Spies, Bismarck du Plessis and Juan de Jongh. Each issue is being sold in specific regions around South Africa to coincide with the Springboks' 2011 Rugby World Cup campaign.

To showcase these exclusive profiles, the magazine has produced a special fold-out cover with all three Boks, plus Tendai 'Beast' Mtawarira and Morné Steyn on the flip-side. The issue also features the second annual denim guide and is now on sale.