NIQ State of Retail: Signs of recovery in some sectors, but consumer spending remains cautiousNielsenIQ
The eight criteria that distinguish B2B markets from B2C marketsPriority Metrics Group, via Ashlan Bonnell 28 Mar 2015
[The Human Truth behind the Trend] Part 2: A deeper look into what an insight is - the brand truthMogorosi Mashilo 26 Mar 2015
[The Human Truth behind the Trend] Part 1: The importance of consumer insightsMogorosi Mashilo 25 Mar 2015