[Biz Takeouts Podcast] 123: Is design on the 2015 business agenda with Life is Awesome

We take a look at the beginning of Life Is Awesome, from 2009 to where it is today with the variety of services being offered for clients. Liné van der Merwe also discusses how design has changed over the last decade with the rise of digital and how digital design is used to take clients on a journey online.

We discuss how design is measured in relation to business objectives and how clients can benefit from high-quality design. This is the foundation of why design should be on the 2015 business agenda for all brands. Liné elaborates on this and how businesses can use design better to gain important market share.

Lastly, we look at some of Life is Awesome's favourite design work, and what the future holds for the design agency. We end off on how design can be an effective tool for solving problems, not only for brands and businesses, but also for communities as seen in 2014 with the Cape Town World Design Capital initiative.

Check out Life is Awesome here.

Make sure you listen to the most recent podcast of the show, which airs every Thursday 9am-10am streamed live via 2oceansVibe Radio.

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• [NewsMaker] Alistair Mokoena
  
• Featured Job: Head of Analytics

If you are interested in getting interviewed on Biz Takeouts, or want to suggest a show topic, email Warren Harding (@bizwazza) on moc.ytinummoczib@stuoekatzib.

Podcast

If you missed the show, download (53.5MB) or listen to the podcast (29:16min).

Episode 123: Is Design on the 2015 business agenda with Life is Awesome.



Date: 19 February 2015 Length: 29:16min File size: 53.5MB Host: Warren Harding

Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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