Marketing & Media News

World PR Day

Natalia Rosa on why AI is making strategic communications more valuable than ever

Robin Fredericks

World PR Day 2026: Trust is PR’s greatest currency in the age of the prosumer

The Golden Age of Strategic PR calls for a new interpretation of value

BROUGHT TO YOU BY:

More #WPRDAY2026

Subscribe & Follow

Advertise your job vacancies

Jobs

Founding Engineer Cape Town
Head of Growth Cape Town
Food and Beverage Manager Hartbeespoort
Graphic Designer Cape Town
Technology Journalist Johannesburg
PR, Community & Outreach Specialist Cape Town

More jobs Submit a job Open account

Estée Lauder names Madeleine Boyd to lead global brand comms

PROMOTED

702 Jozi My Jozi Walk the Talk 2026: United to alleviate homelessness in Johannesburg

702 Jozi My Jozi Walk the Talk 2026: United to alleviate homelessness in JohannesburgPrimedia Broadcasting

#WPRD2026 | Natalia Rosa on why AI is making strategic communications more valuable than ever

#WPRD2026 | Natalia Rosa on why AI is making strategic communications more valuable than everRobin Fredericks

eMedia has launched Openview Stream, Africa’s first independent Free Ad-Supported Streaming Television (FAST) platform (Image source: © 123rf )

eMedia launches Africa’s first independent FAST streaming platform

The Interactive Advertising Bureau South Africa (IAB SA) has announced the finalists for the 2026 Bookmark Awards (Image supplied)

#Bookmarks2026 | All the IAB South Africa 2026 Bookmark Awards finalists

Warren Masemola and Prince Grootboom face off in 180. Source: Netflix.

Netflix says South Africa is breaking through with the hitsKarabo Ledwaba

#WPRD2026 | The Golden Age of Strategic PR calls for a new interpretation of value

#WPRD2026 | The Golden Age of Strategic PR calls for a new interpretation of value

South African actor Seputla Sebogodi passes away

South African actor Seputla Sebogodi passes away

#WPRD2026 | Yolandi de Wet on why relationships remain PR's greatest asset

#WPRD2026 | Yolandi de Wet on why relationships remain PR's greatest assetRobin Fredericks

Source:

African Union backs IABC Africa conference in Cape Town

The Creative Circle Full Circle 2026, in partnership with Ster-Kinekor, takes place this July and August and hosts a selection of Cannes jury members

#Cannes2026 | Creative Circle’s Full Circle event is back

#WPRD2026 | The Golden age of PR reminds us that the P stands for Public

#WPRD2026 | The Golden age of PR reminds us that the P stands for PublicLebo Madiba

Danette Breitenbach (second left) at the PRCA conference 2025.

It’s #WPRD2026. So what?Danette Breitenbach

The model did not fail. You applied it in the wrong market.

The model did not fail. You applied it in the wrong market.Wayne Tigere, Dentsu

From traditional sponsorship visibility to an immersive experience

Source:

What football taught me about purposeful procurementVicki Scheffel

#WPRD2026 | Proof: The 5th P for the AI era

#WPRD2026 | Proof: The 5th P for the AI eraMadelain Roscher

The WPP staff cuts are part of CEO Cindy Rose's Elevate28 strategy

WPP £500m savings drive sees hundreds of employees let go

Source:

Metro FM's popular Ask A Man to debut on TV

Customers buy the reflection of themselves, not just the car. Orange sells the dream. Silver sells the tech, writes Ford Motor Company of Southern Africa head of marketing Tarryn Knight (Image supplied)

Ford's Tarryn Knight: "Silver is sensible, but Orange sells the dream"Tarryn Knight

Sixty60’s Pixie shows AI is becoming part of everyday grocery shopping

Sixty60’s Pixie shows AI is becoming part of everyday grocery shopping

702 Jozi My Jozi Walk the Talk 2026: United to alleviate homelessness in Johannesburg

702 Jozi My Jozi Walk the Talk 2026: United to alleviate homelessness in Johannesburg

1 hour

#WPRD2026 | Natalia Rosa on why AI is making strategic communications more valuable than ever

#WPRD2026 | Natalia Rosa on why AI is making strategic communications more valuable than ever

By Robin Fredericks 1 hour

More news

#StartupStory: Pulse Communications

#StartupStory: Pulse Communications

Evan-Lee Courie 24 Jan 2022

South African actor Patrick Shai passed away on Saturday, 22 January.

RIP: Tributes pour in for veteran SA actor Patrick Shai

24 Jan 2022

Pete Case, new interim CEO of Ogilvy

EXCLUSIVE: Pete Case: coming full circle with Ogilvy

Danette Breitenbach 24 Jan 2022

#BizTrends2022: Brands doing good is good for business

#BizTrends2022: Brands doing good is good for business

Sinenhlanhla Njapha, Nivea 24 Jan 2022

#BizTrends2022: Think unconventionally. Win lavishly.

#BizTrends2022: Think unconventionally. Win lavishly.

Ndeye Diagne, Kantar 21 Jan 2022

How Cape Town's drought spurred water-wise innovation at Levi's

How Cape Town's drought spurred water-wise innovation at Levi's

Lauren Hartzenberg 21 Jan 2022

Swiwel 3D immersive career expo launches

Swiwel 3D immersive career expo launches

Shan Radcliffe 21 Jan 2022

Source: Supplied ©New York Festivals Advertising Awards

African creatives named in New York Festivals Advertising Awards grand jury

21 Jan 2022

Contiki refreshes brand as the world of travel changes

21 Jan 2022

Source: Supplied. Denelle Morais, Bestmed Manager: Marketing and Communications.

SA's largest self-administered medical scheme appoints Tribeca as its communication partner

21 Jan 2022

Source: © Wordle memes

Lessons for marketers from the Wordle craze

Sarah Britten 21 Jan 2022

#BizTrends2022: 3 ways businesses can rise to the challenge in 2022

#BizTrends2022: 3 ways businesses can rise to the challenge in 2022

Helen Ludwig 21 Jan 2022

EXCLUSIVE: Conversation Lab wins Fry Family Food Co's global digital business

EXCLUSIVE: Conversation Lab wins Fry Family Food Co's global digital business

21 Jan 2022

#BizTrends2022: Positive tech disruption drives 2022 business trends

#BizTrends2022: Positive tech disruption drives 2022 business trends

Renaldo Muregess 20 Jan 2022

Source:

Netflix invests $1m towards scholarships in Africa

20 Jan 2022

#BizTrends2022: The future of education involves technology - but it's not online

#BizTrends2022: The future of education involves technology - but it's not online

Stacey Brewer 20 Jan 2022

Cape Town-based gaming startup Carry1st raises $20m from Google and A16z

Cape Town-based gaming startup Carry1st raises $20m from Google and A16z

20 Jan 2022

Image: Aidan Murgatroyd

South African student makes Sony World Photography Awards shortlist

20 Jan 2022

Source: © nopporn suntornpasert

Intl company acquires local media sales company, Ad Dynamo

20 Jan 2022

The Big Three of 2022

The Big Three of 2022

Ryan McFadyen 20 Jan 2022

LG announces the winners of its global ambassador challenge, appointing 3 new brand ambassadors to empower local communities

LG 20 Jan 2022

Join the leaders in vinyl cutting with the V-Series vinyl cutters from am.co.za

Join the leaders in vinyl cutting with the V-Series vinyl cutters from am.co.za

PRNews 20 Jan 2022

Third time's a charm at Wetpaint

Third time's a charm at Wetpaint

Wetpaint Advertising 20 Jan 2022

2022 Pan-African (Re)Insurance Journalism Awards opens entries

2022 Pan-African (Re)Insurance Journalism Awards opens entries

20 Jan 2022

5 tips for selecting the right provider to power your email marketing campaigns

5 tips for selecting the right provider to power your email marketing campaigns

JD Engelbrecht, Everlytic 20 Jan 2022

Infinite Dial study to be released in first quarter of 2022

Infinite Dial study to be released in first quarter of 2022

20 Jan 2022

Source: Wunderman Thompson

Wunderman Thompson reveals The Future 100: 2022

19 Jan 2022

Source: ©mediacom

Warc Awards for Effectiveness 2022 names three juries

19 Jan 2022

Source: Twitter: @IAMFASHION

Trailblazer fashion journalist André Leon Talley dies

19 Jan 2022

#BizTrends2022: 5 trends driving digital payments

#BizTrends2022: 5 trends driving digital payments

Colleen Harrison 19 Jan 2022

Africa news

Pete Case, new interim CEO of Ogilvy

EXCLUSIVE: Pete Case: coming full circle with Ogilvy

Danette Breitenbach 24 Jan 2022

#BizTrends2022: Think unconventionally. Win lavishly.

#BizTrends2022: Think unconventionally. Win lavishly.

Ndeye Diagne, Kantar 21 Jan 2022

Source: Supplied ©New York Festivals Advertising Awards

African creatives named in New York Festivals Advertising Awards grand jury

21 Jan 2022

Cape Town-based gaming startup Carry1st raises $20m from Google and A16z

Cape Town-based gaming startup Carry1st raises $20m from Google and A16z

20 Jan 2022

Let's do Biz