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#AfricanAdShowcase: MetropolitanRepublic's 'The Driver' ad portrays warmth

Abomkhulu (grandfathers) fulfil many roles in the lives of grandchildren - including passing down knowledge, providing support and unconditional love to those around them...
They are always caring and warm, which are all the attributes captured by MetropolitanRepublic in the National Lottery TV commercial.

The National Lottery TV advert takes us through the journey of a grandfather who puts people’s needs before his own. He is always ready to help anyone who asks and people are seen going to his home for assistance.



The generous hero in this commercial is seen using his bakkie to help drive members of the community from a nurse who is rushing to work; a woman in need of a ride home with her goat; to a lady going into labour who needs to be rushed to hospital.

The ultimate punchline is that he gave a few people a lift to the local retailer, where one of them bought a lotto ticket that won the big jackpot. This is when destiny rewards the hero in this commercial.

The key message in this advert is that doing good and helping others can have an enormous impact on how we view the value bring to our various communities. A grandfather in this video is seen helping his community from the goodness of his heart without expecting anything in return.

This advert is a clear indication of ubuntu, in which “I am because you are.”

Agency and team credits


Ad title: The Driver
Country: South Africa
Client: Ithuba Holdings
Creative Agency: MetropolitanRepublic Integrated Communications
Account Manager: Nonhlanhla Shilabye
Executive Creative Director:  Paul Warner
Creative Director: Dikei Maloka
Copywriter: Annette De Klerk and Dikei Maloka
Art Director: Juliet Honey and Tsepo Makate
Media planners: The MediaShop
Production Company: Star Films
Recording Studio: Audio Militia
Executive Producer: Adam Thal
Music:  Mpoldol by Blick Bassy
Edit and final mix: Howard Audio
Final audio mix: Audio Militia
Agency Producer: Mun Ying De Lacy
Production: Grant Risseeuw
Director: Tebza Malope
Director of Photography: Willie Nel
Production Art Director: Keenan McAdams
Editor: Kobus Loots
Post Production: Left Post Productions
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