Discontinuous change, the need to continually evolve, sometimes quickly and dramatically. There’s always a need to learn and improve what we do in order to stay ahead.
I love the unique personalities that make the industry work, from the crazy and colourful creative types to the equally crazy and keen data scientists. Advertising is so diverse, open and grounded in culture that it’s hard to think of a better industry to be a part of.
6. Describe your average workday, if such a thing exists.
I’m a creature of habit, so it definitely exists for me. I’m up at 5:30am, kick start with coffee, get the kids ready and in the car for school by 6:30am, drive (winter) or cycle (summer) to the office by 8:30am.
There I check emails, digital meeting, coffee, HR meeting, coffee, Africa meeting, have lunch if I’m lucky/maybe go for a run, strategy session, IT meeting, coffee, global call, client meeting, check emails, start answering emails, 6:30pm leave for home.
Then it’s catch up time with the family for 30mins, 7:30pm get the kids to bed, dinner with my wife Jacqui while we chat or watch a series like Billions, Suits or Game of Thrones, and 9:30pm bed.
16. What advice would you give to newbies hoping to crack into the industry?
You really need to have grit to cut it in this industry. It can chew you up and spit you out pretty quickly if you can’t handle the pressure. There is a section of a poem I love, called ‘Thinking’ by Walter D Wintle that I think defines the approach people should have to crack it in our industry:
Life's battles don't always go To the stronger or faster man; But sooner or later the person who wins Is the one who thinks he can.
Leigh Andrews AKA the #MilkshakeQueen, is former Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality, and of course, gourmet food and drinks! She can be reached on Twitter at @Leigh_Andrews.
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