Food & bev. services News South Africa

First Brooklyn Brothers opens in Bedfordview

Brooklyn Brothers, an authentic modern American diner experience whose speciality is buffalo-style chicken wings, has arrived in SA. The stores feature a creative Brooklyn, New York-inspired theme, accompanied by a touch of modern décor and urban fittings...
First Brooklyn Brothers opens in Bedfordview

The brainchild of Fournews, whose other brands include Krispy Kreme Donuts SA, News Cafe, Moyo, Smooch, Café Fino and Go!, Brooklyn Brothers offers an informal and trendy raw urban eating experience that delivers real value for money.

The first Brooklyn Brothers has just opened its doors in the Bedford Centre, Bedfordview. Fournews Marketing Support Specialist, Varina Singh said that at least another five more stores will open around Gauteng before the end of the year.

From smiling to suicidal

"There's nothing quite like this being offered in the local market. Brooklyn Brothers offers a truly unique experience relevant to the modern style of urban dining," said Singh. "Our buffalo wings are available in 20 unique flavours, such as Sticky Maple, Lime, Coriander and Ginger, and Peanut Butter and Jelly. For the more adventurous pallet, we offer BB Hot wings that range in heat levels, from Smiling to Suicidal. We also offer a choice of great smash burgers, a selection of craft beers, ribs grilled to perfection and decadent milkshakes."

Diners have the option of being seated or ordering a 'grab and go' meal. Menus are displayed on brightly lit menu boards and easy-to-use order sheets, with a unique design that will offer customers the freedom to select their own meals, quickly and efficiently. Meals are prepared fresh to order in an open-plan kitchen that is the focal point of the store.

"The Fournews Group has developed this brand from concept and, with our 20 years' of experience in the food-and-beverage industry, we believe we've found the perfect formula to make it an all-out success and watch Brooklyn Brothers become entrenched in our local urban culture," Singh concluded.

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