D&AD Awards 2019: ALL winners announced!

The 57th D&AD Professional Awards Ceremony took place last night (23 May) in London, where six Black Pencils - the highest accolade in the creative industry - were awarded. We list the South African companies that were honoured on the night and walked away with a total of 15 Pencils.

The SA D&AD winners for 2019 are:

Yellow pencil
Entrant companyProduction companyCategoryEntry titleClientBrandView entry
Romance Films / Joe PublicRomance FilmsCasting - Casting for Film AdvertisingSbu 2.0Chantel Sombonos Van TonderChicken LickenView
TBWA\Hunt\LascarisDarling FilmsBranded Content & Entertainment - TacticalBreaking BalletJoburg BalletJoburg BalletView
Graphite pencil
TBWA\Hunt\LascarisDarling FilmsDigital Marketing - Use of Trends & Tactical MarketingBreaking BalletJoburg BalletJoburg BalletView
Ogilvy South Africa Direct - Direct Response/AmbientPhilips #ShaveToRememberPhilips & The Nelson Mandela FoundationPhilipsView
M&C Saatchi AbelPlatypusPR - In-Market Campaign#rightmynameNando's South AfricaNando'sView
Romance FilmsRomance FilmsDirection - TV CommercialsSbu 2.0Chicken LickenChicken LickenView
Wood pencil
HelloFCB+ Digital Marketing - Use of Trends & Tactical MarketingSay It With a CactusNetfloristNetfloristView
Ogilvy South Africa Direct - Direct Response/Film AdvertisingPhilips #ShaveToRememberPhilips View
Net#work BBDO7FilmsIntegrated - Earned Media/Large Business (over 500 employees)Return to Chapman's PeakMercedes-BenzS-ClassView
Ogilvy South AfricaVideo CartelRadio & Audio - Innovative Use of Radio & AudioCarling Black Label Soccer Song for ChangeAb-InBev AfricaCarling Black LabelView
FCB Joburg Branding - New Branding SchemesAfrica's Travel IndabaSouth Africa TourismSouth African TourismView
UtopiaUtopiaBranding - Brand RefreshExplorers ClubExplorers ClubExplorers ClubView
Romance FilmsRomance FilmsSound Design and Use of Music - Existing MusicSbu 2.0Chantel Sombonos Van TonderChicken LickenView
Grid WorldwideMiles NewlynTypography - Type DesignBrighter SansMTNMTNView
Net#work BBDO7FilmsBranded Content & Entertainment - Non-Fiction Film 5-30 minsReturn to Chapman's PeakMercedes-BenzS-ClassView
Ogilvy South Africa Digital Marketing - Online Video & Viral FilmsPhilips #ShaveToRememberPhilipsPhilipsView
M&C Saatci AbelPlatypusDigital Marketing - Digital Tools & Utilities#rightmynameNando's South AfricaNando'sView
Joe Public Direct - Direct MailThe Anthology of Great (stock) PoetryGreatstockGreatStock Image LibraryView
TBWA\Hunt\LascarisDarling FilmsPR - Low BudgetBreaking BalletJoburg BalletJoburg BalletView
Joe Public United PR - Low BudgetBill of Rights ZAThe Apartheid MuseumThe Apartheid MuseumView
Ogilvy South AfricaVideo CartelPR - Use of Events and StuntsCarling Black Label Soccer Song for ChangeAb-InBev AfricaCarling Black LabelView
TBWA\Hunt\LascarisProduce SoundRadio & Audio - Radio Advertising CampaignsWorld Gone MadFlight Centre Youth and AdventureStudent FlightsView
North VCA Graphic Design - Integrated GraphicsTEDx Amsterdam 2018TEDxTEDxView
Joe PublicRomance FilmsArt Direction - Art Direction for Film AdvertisingSbu 2.0Chicken LickenChicken LickenView
TBWA\Hunt\LascarisDarling FilmsCreativity for Good - Advertising /Not for ProfitBreaking BalletJoburg BalletJoburg BalletView

Droga5 was awarded a Black Pencil in TV Commercial Campaigns and Furlined was also awarded a Black Pencil in Writing for Film for the New York Times campaign “The Truth is Worth It”. A campaign, which looks to shed light on the rigor behind the journalism, unveils the lengths reporters go to find the truth.

BWM Dentsu also took home a Black Pencil in Digital Design for its Project Revoice campaign for The ALS Association. Project Revoice is a digital voice clone that integrates with text-to-speech devices, giving people with ALS (Motor Neurone Disease) the ability to speak in their own voice, even after they physically can’t.

Wieden + Kennedy claimed one Black Pencil in Integrated for its Dream Crazy campaign for Nike, led by the controversial NFL quarterback Colin Kaepernick, which, on the 30th anniversary of “Just Do It”, celebrated athletes who dreamed crazy, featuring household names like Serena Williams to a girl on a high-school football team.

Other Black Pencil awarded work included:

  • Xbox Adaptive Controller by Microsoft won one Black Pencil in Product Design for a unified hub for devices that helps make gaming more accessible, that was designed primarily to meet the needs of gamers with limited mobility.

  • Viva La Vulva by Somesuch and AMVBBDO for Libresse won one Black Pencil for Direction with their campaign designed to foster an open, positive culture to enable women to feel proud and comfortable about talking and caring about their genitals.

In total, 720 Pencils were awarded during D&AD Judging 2019. The number of Pencils awarded by level are as follows:

  • Black Pencil - 6 Pencils (2 Advertising, 2 Design, 2 Craft)
  • Yellow Pencil - 58 Pencils
  • Graphite Pencil - 196 Pencils
  • Wood Pencil - 460 Pencils
  • Shortlisted - 889 Entries

Although not awarded with a Pencil at the D&AD Awards Ceremony, an additional 889 entries made the shortlist this year. Announced live throughout judging (18 - 20 May), the D&AD Awards Shortlist was introduced in order to acknowledge the volume of high calibre submissions that, even if they didn’t win a Pencil, were in close consideration. D&AD CEO Tim Lindsay commented:

It has been another outstanding year for global creativity, with entries received from 73 countries. The theme for this year’s festival has been “Shaping the Future” and that’s very much been reflected in the campaigns we’ve had the privilege of seeing, many of which attests to the power of creativity to help build a better future. The work I have seen has been fantastic and everyone on the jury and everyone who has seen the final list of Pencil-winning work has been knocked out by the quality. It is a hugely encouraging sign for the buoyant and vibrant direction of our industry.

Companies of the year

Top 3 Advertising Agencies of the Year are:
  1. Droga5 - D&AD Advertising Agency of the Year 2019
  2. adam&eveDDB
  3. McCann New York

Top 3 Design Agencies of the Year are:
  1. Jones Knowles Ritchie - D&AD Design Agency of the Year 2019
  2. Serviceplan
  3. Apple

Top 3 Production Companies of the Year are:
  1. Academy Films - D&AD Production Company of the Year 2019
  2. Furlined
  3. Somesuch

Top 3 Clients of the Year are:
  1. Apple - D&AD Client of the Year 2019
  2. The New York Times
  3. Mars

Results by country

United States topped the country rankings - with the United Kingdom coming in second and Germany third.

Ranking (by number of Pencils)CountryNumber of Pencils Won
1United States223
2United Kingdom158
9South Africa15
13New Zealand11
19United Arab Emirates5
20=Hong Kong4
22=Russian Federation3
35=Dominican Republic1

“Next” winners

This year also saw an additional 17 Pencils awarded to “Next” winners. Next is a new D&AD Award subcategory for 2019, introduced in order to recognise individual creatives, designers and crafts practitioners who have worked for no more than three years in the creative industries.

Collaborative award

The two winners of this year’s Collaborative Award were adam&eveDDB and John Lewis & Partners (Advertising) and Design Bridge and Fortnum & Mason (Design). The D&AD Collaborative Award, launched this year, is a special award for client collaborations to applaud brave and innovative collaborations between clients and agencies alike. The award is designed to celebrate collaborations which have produced a successive body of work achieving outstanding creative excellence and success over a number of years.

President’s Award

This year the President’s Award, the highest D&AD accolade reserved for a chosen few from the creative world, goes to artist and stage designer Es Devlin. D&AD President Harriet Devoy commented:
I am delighted to present this year’s D&AD President’s Award to the unique talent that is Es Devlin. For over two decades she’s designed sets for the world’s leading theatre and opera companies. And her creations for the biggest artists in music mean her work has shaped the Instagram memories of millions. Her craft is incredible. Its scale, awe-inspiring. She turns spaces into spectacles and makes magic happen in front of our eyes. She doesn't just break the fourth wall, she shatters it in ways no designer has before.
D&AD will announce Network of the Year and regional rankings in early June 2019.
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