SA male skin care range launches at Edgars

'Own Your Skin' is the brand's campaign for its launch. It showcases a variety of skin types, encouraging men to take ownership of their skin no matter what their age, shade or skin type, suggesting that there is a product for all of them. The ranges consist of a Pure range, a Sensitive range, an Intensive Razor Bumps range and an Intensive Pigmentation range.

Its pre-launch campaign consists of a variety of lifestyle talking points presented both visually and as physical touch points with consumers.