BBC here to stay
BBC Worldwide, the commercial consumer arm of the BBC, has reached a new agreement with satellite television platform MultiChoice to continue provision of its international channels, BBC Prime and BBC Food, across sub Saharan Africa.
The new agreement secures carriage for both channels in Africa for a three year period and builds on the success of previous agreements, which saw BBC Prime launched in Africa in 1999 and BBC Food make its international debut on the MultiChoice platform in 2002.
MultiChoice content general manager Linda Vermaas says: "We aim to consistently offer our DStv audiences across Africa top class international and local programming. Our partnership with BBC Worldwide has coincided with this aim, and we are delighted to take this relationship further."
This announcement comes as MultiChoice subscriptions surpassed one million, with BBC Prime and BBC Food now reaching over 1.2-million subscriber households in Africa.
