The objective of the campaign was to educate South Africans on how they can avoid falling victim to financial scams and cybercrime, by highlighting the importance of confidentiality.

The digital campaign included a series of video content created to evoke a sense of discomfort around sharing personal items (such as a toothbrush or underwear), as well as a fun game of ‘would you rather’ for Sabric’s audience that ran on Instagram stories, Facebook in-stream video and AdColony cards. All content pieces guided the audience to an interactive microsite where they could further their knowledge of cybercrime and learn what kind of scams they're likely to encounter and how to avoid them.

Our teams worked exceptionally hard to create a highly engaging social media campaign from strategy through to aesthetic, and we’re grateful to have had the work recognised by the Loeries.

Thank you to the team:

Client: Sabric
Creative Agency: So Interactive
Digital Director: Darren Mansour
Account Manager: Michelle Marder
Creative Director: Letitia Lerm
Art Director: Nicole Ellis
Production: Neo Legodi
Copywriter: Tamlyn Wilson
Production Company: Run Jump Fly Creations
Directors: Lourens Smit & Tristan Coetzee
Producer: Devin Armstrong
Editor: Lourens Smit
DOP: Chuanne Blofield
Hair: Lyn Kennedy
Makeup: Tamaryn Pretorius
Grip: Henry Blignaut
Styling: Melissa Maxted-Henderson
Animation: Matchfire Motion