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#SocialMediaBlackout pressures network providers to lower data costs

NEWSWATCH: Today, Wednesday, 21 June 2017, South Africans are encouraged to join the #SocialMediaBlackout campaign to pressure network providers to lower data costs. The public is urged to avoid buying data bundles and keep off social media platforms.
#SocialMediaBlackout pressures network providers to lower data costs

To give some perspective if you're wondering what the hype is about, for 1GB of data, MTN users pay R160, Vodacom users pay R149, Telkom users pay R99, and Cell C users pay R149.

Following the #DataMustFall campaign last year, MTN began offering its subscribers free Twitter access. As of this month, however, things have changed. The mobile telecommunications company announced it would offer 500MB to users to access Twitter and once you hit the cap, you will be charged normal data rates.

Will this work and will it make a difference?

Good question... I'm wondering the same thing.

The two main things I can think of is a) not only will the network providers lose thousands of rands due to no one (or, let's be realistic, fewer people) buying data, but b) they are also likely to lose out on some big bucks they make off social media advertising if no one sees those ads for the next three Wednesdays.

I will be keeping an eye on social media today (connected to Wi-Fi, of course)...

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About Ilse van den Berg

Ilse is a freelance journalist and editor with a passion for people & their stories (check out Passing Stories). She is also the editor of Go & Travel, a platform connecting all the stakeholders in the travel & tourism industry. You can check out her work here and here. Contact Ilse through her website here.
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