What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Ceresana study shows paint industry growing out of the crisis
Ceresana's 5th Market Study: Paints & Coatings has found that more than 43 million tonnes of paints and coatings were sold worldwide in 2021 - almost as much as before the Covid-19 pandemic.
In the first Covid-19 year of 2020, demand had plummeted most drastically in the areas automotive and other industrial products, falling to a total amount of 41.8 million tonnes. However, the construction industry and private craftsmen remained steadfast customers.
The current market report forecasts a continuous recovery: Until 2030, the demand for coatings will grow at a rate of approximately 2.3% per year. The highest amount of paints and coatings will be utilised in the region Asia-Pacific. This particular region will expand its leading position on the world market in the years to come.
Innovations for the construction industry
Nearly half of the demand for paints and coatings is utilised by the construction industry. In many countries, the demand in the areas of infrastructure, commercial and residential construction is rising. Acrylic paints are mainly used in the aforementioned areas: coatings based on acrylic resins are used as breathable and light and weather resistant wall or façade paints. For outdoor applications, the paints are combined with water-repellent silicone resins. In addition to conventional façade paints, the construction industry increasingly requires innovative coatings with special properties. Examples of this are self-cleaning coatings with lotus effect, heat-insulating coatings or paints and coatings with antibacterial properties for medical facilities.
Rising demand for water-based coatings
Ceresana’s market study on paints analyses the demand for individual product types: coats and paints based on acrylics, vinyls, alkyd, epoxy, poylester and polyurethane as well as paints and coatings based on other products. Powder coatings make up for only a small segment of this market, the largest share of demand is accounted for by water- and solvent-borne products. Thanks to the reduced emissions of volatile organic compounds (VOC), waterborne coatings are comparatively eco-friendly. When used in some applications, they can also be recycled. Waterborne coatings are used for machine and automotive coatings, but also for wood coatings, plastic covers, and leather and textile coatings. In the coming years, Ceresana’s analysts expect the highest growth for waterborne paints and coatings.
