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Marketing & MediaWhy relevance, not reach, is the real driver of email performance
Cristelle Snyman, Everlytic 1 hour



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According to Channel24, Janine Lazarus of Janine Lazarus Media Consultancy, said: "It will now be very difficult for the public to divorce the brand from the debate on pornography, and - even worse - the fracas surrounding getting the Independent Communications Authority of South Africa's (Icasa) stamp of approval. What is needed now is some serious rethinking and strategising - that is if it isn't too late."
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