G-Star RAW to launch women's concept store in Joburg tomorrow
Global denim brand G-Star RAW will open its first store in South Africa tomorrow, featuring a unique retail concept for female consumers - G-Star Women. This specialist store, situated in Hyde Park Corner in Joburg, will showcase the brand's expertise in women's denim, offering a wide range of modern jeans designs that complement the female shape as a well a fully tailored shopping experience.
Projected by G-Star's in-house 3D Design department and womens wear designers, the women's store highlights the feminine side of RAW. G-Star's 'unexpected combinations' philosophy - believing that innovation comes from combining contrasting elements - is exemplified in the store design. The store features concrete panels with soft white rounded edge finishing, sophisticated parquet flooring, combined with long curtains in heavy industrial fabrics with chic leather details.
G-Star RAW's marketing manager, Aidaly Sosa, explained: "At G-Star we recognise the fact that women shop differently to men and so we offer a full shopping experience tailored to what women need. In this store women won't only find one of the broadest ranges of denim in the world; they will also receive the personal attention of our carefully selected expert staff."
With seven women-only stores worldwide, the launch of this concept store in Joburg makes South Africa the eighth country on the map.
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