Students were inspired by this year’s challenge brief and submitted their ideas for a compelling campaign for a (fictional) leading maker of diabetes medications to raise awareness about the link between unhealthy food choices, childhood obesity and type 2 diabetes.
Finalists were selected by the 2016 corporate agency sponsors greyhealth group and Havas Health & You. Gary Scheiner, EVP, Chief Creative Officer of greyhealth group and Beth Sabbatini, EVP, Executive Creative Director of H4B Chelsea evaluated entries with their agency teams to determine the student submissions achieving finalist status.
Feed Your Future: Columbia College Chicago, USA
Give Nutrition A Chance: Columbia College Chicago, USA
Pyramid War: Miami Ad School, USA
Sabbatini said, “The work we saw in this year's competition was inspiring. It was great to see how the teams arrived at an insight and then brought it to life through a variety of engaging tactics including gamification, apps and celebrity influencers.
“I was pleased to see the breadth and depth of thinking these students applied to this brief. No two ideas were even remotely similar,” added Scheiner. “For me, the ideas that rose to the top were the ones where the teams applied strategic thinking and insights that drove their creative decisions. They presented rational arguments to make their case. The best ideas were original, highly creative, and on brief. I’m optimistic about the future of healthcare marketing.”
Finalist teams will be interviewed by the Global Awards Young Globals sponsoring agencies to determine the 2016 Young Globals award-winner.
Launched in 2014 to identify and recognize emerging creative talent from around the world, Young Globals introduces students to the rewards of working in the healthcare and wellness advertising industry. The Young Globals is the only college/portfolio school competition for healthcare advertising that offers students an opportunity to submit their creative work, the chance to earn a prestigious Global Award, and the experience of test-driving their career in healthcare advertising.
The Young Globals award winners will receive a Global Award, have their work showcased at the 2017 Global Awards ceremony and be given the opportunity to experience a paid internship (minimum of one month), based on their availability, at the sponsoring healthcare advertising agencies.
