'Miele goes Moroccan' for sales reward event

In authentic Moroccan style, the approximately 70 guests, representing Miele and its top salespeople from regional stores, were welcomed with Chocolate Chilli Martinis on arrival.

Says Kirsten Weir, Loudfire’s project manager for the event: “The Moroccan theme was a fresh and exciting one, which worked really well against the unfussy backdrop of Miele’s fabulous showroom. The key décor elements in the mix, were low coffee tables with hubbly-bubblys, surrounded by big, comfortable cushions for guests to sit on.

“To achieve the warm, richly textured, layered look and feel that is characteristic of Moroccan décor, we used lots of golds, oranges, reds and maroons, in velvet and organza for the tables and cushions, and even clad the showroom pillars in gold-embroidered orange satin. The overall effect was entirely unique and guests were really quite captivated by it.”

The evening’s cuisine comprised delicious Moroccan foods like slow-cooked lamb served over couscous in asian spoons, chicken kebabs in chermoula sauce, Moroccan prawns smothered in lemon and spices, and a great many more mouthwatering delicacies.

The role played by Loudfire in this memorable occasion was the start-to-finish provision of designer entertaining for the Miele brand.

About Loudfire
Loudfire is one of South Africa's leading providers of ‘designer entertaining for your brand’. This vibrant experiences company is renowned for its ability to create events and parties that are one-off original creative experiences. The company is fully empowered, with a BEE shareholding of 30.15%, shared between partner Direng Entertainment (Pty) Ltd. and internal or staff ownership.