Good Housekeeping goes Afrikaans for South Africa

15 Apr 2011

The seventh new language edition of Heart Magazine International's Good Housekeeping will be in Afrikaans here in South Africa - and it will be Associated Magazines' first-ever Afrikaans magazine. Both English and Afrikaans versions will be launched under licence in the second half of 2011.

Good Housekeeping - May 2011

click to enlarge

The editorial team and lineup are being kept under wraps for now.

"We are extremely excited about launching Good Housekeeping in South Africa, including an Afrikaans version," said Julia Raphaely, MD of Associated Magazines. "Our recent research has shown that there is still a significant gap in the market for an authentic women's magazine to help the modern woman manage her home, health, self and family efficiently in such a way that she has the time and freedom to realise her own projects and ambitions."

First published in the US in 1885, with the launch in South Africa, Good Housekeeping will now have 11 international editions worldwide, in seven different languages in total.

Good Housekeeping - May 2010 125th Anniversary issue

click to enlarge

"Associated Magazines, with whom we already publish Cosmopolitan and O, The Oprah Magazine in South Africa, is a world-class partner and we're pleased to be bringing the venerable Good Housekeeping brand to a new audience of women looking for credible, time-tested advice and information that will help them run their busy lives," said Duncan Edwards, president and CEO, Hearst Magazines International.

The local edition, like its international counterparts, will bring women practical and inspiring content in the following areas: Good Housekeeping; Good Health; Good Food; Good Looks; Good Advice; Good Reads; Good Buzz; and The Goods (a "buy smart" guide).

Good Housekeeping - July 2007

click to enlarge

"Good Housekeeping is underpinned by the Good Housekeeping Research Institute and the iconic Good Housekeeping Seal, practically bringing to life the 'tried, trusted and tested' philosophy, in print, across our digital platforms and through events," said Raphaely.

The two new titles will complement the existing titles in Associated Magazines' stable, which include Cosmopolitan, House and Leisure, Marie Claire and O, The Oprah Magazine.

For more: