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Marketing & MediaYour dashboard is lying to you: Why brands keep missing the 1 trillion rands township economy
Kabelo Kale, The Media Krate 2 days
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- Publication Quality Controller Johannesburg
Empowerdex deadline pending
Since empowerment is an integral part of the country's overall transformation process, Empowerdex, in conjunction with Financial Mail, will be announcing South Africa's most empowered companies for 2005, on March 2.
"The main objective here is to deliver a credible and independent assessment of empowerment in the listed companies sector," comments Mthunzi Mbali, BDFM Marketing Manager, "but this year we are going much further to ensure we have the most accurate and complete information on the empowerment of listed companies."
The 2004 Top Empowerment Companies was the biggest selling FM edition of the year. This year, the assessment process has been stepped up through the deployment of two separate research processes: one with the company and the other from a distance.
