The taste of success

Selling 15 300 in weeks one to three, from Woolworths outlets alone, the latest issue performed better in value terms than most top-sellers in the chain's magazine category. Sell-outs were so high, in fact, that re-stocking was called for by most Woolworths stores.

"Our print run for the Spring 2004 issue was 25 000," discloses publisher Irna van Zyl of Cape Town-based New Media, "but at this rate we'll have to re-think the run for the Summer issue, due in two months' time. Yes, we're going bi-monthly, rather sooner than anticipated, thanks to the response we've had."

"We're delighted," says Woolworths' head of food marketing, Richard Eskinazi. "The latest figures prove we are on the right track: our customers need and want a quality food magazine. "TASTE reflects what Woolworths stands for - quality, style, inspiration, healthy delicious food, and value that is accessible to everyone. It is gratifying to see that TASTE is adding value to our customers' lives."

TASTE, a customer magazine, is available at all Woolworths stores, Exclusive Books outlets and selected delis. Its cover price is R21.95.