According to Graeme Comrie, director of BSquare Communications, the awarding of the new contract coincides with a refocus of the HIP2B² brand, the key objective of which is to develop opportunities for young entrepreneurs and the South African youth as a whole.
“The omnipresence of science, math and technology in society, along with the need for entrepreneurship in our country, makes this project significant,” says Comrie. “By positioning messages in an editorial context and by using appropriate language, a magazine and website become ideal mediums to communicate to our young audience, while establishing a sense of community.”
Publisher Jaco Scholtz of New Media concurs and says that the new magazine will be a natural progression from the current ‘edutainment’ slant.
“With an estimated readership of over half a million, HIP2B² is perfectly positioned to reach the SA youth, to expose them to the limitless possibilities that are available to them, and to generate enthusiasm and knowledge to go forward - to be the smartest kids magazine on the planet,” says Scholtz.
The new magazine and website will be launched at the end of May 2007.
New Media produces over 29 publications for clients, including Edgars, Multichoice, Woolworths, Ackermans, Nedbank and Plascon.
