What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Judging panel selected for Wine Label Design Awards 2017
The judges for the Wine Label Design Awards 2017 have been selected. They are Christian Eedes, editor, Winemag.co.za; Rebecca Constable, product developer for wine, Woolworths; Sean Harrison, ECD, Whitespace Creative; Carla Kreuser, creative director, Jupiter Drawing Room; and Margot Janse, executive chef, Relais and Châteaux Le Quartier Français Hotel Franschhoek.
(c) Dmytro Nikitin - 123RF.com
Entries for the Wine Label Design Awards 2017, sponsored by Rotolabel and convened by Winemag.co.za, open on 9 January 2017 and close on 17 February 2017.
Wines will be judged in four categories: 1) under R80 a bottle; 2) over R80 a bottle; 3) over R500 a bottle; and 4) labels forming a series – no price constraints. Judging criteria include originality of concept, execution, shelf appeal and effectiveness as a piece of communication.
Wines must be commercially available and the minimum stock requirement is 100 six-bottle cases. Each entry must be accompanied by a 150-word creative rationale. An entry fee depending on category applies.
After official judging, finalists will then be displayed on Winemag.co.za for a set period to allow for consumer voting to determine a ‘People’s Choice’ winner. The award ceremony takes place on 29 March. The entry kit will be available online shortly.
Related
