The Dream Big project is a philanthropic initiative by Jenna Clifford and Ryk Neethling aimed at inspiring people and uniting the nation in a vision to "Dream Big". The initiative aims to give mental assistance and positive enlightenment to those who want to achieve, to "Dream Big" and to succeed with determination and will. The collaboration, which inspires and celebrates women around South Africa, is symbolic of women upliftment and empowerment in every sector of society.
Royalties of all the product sales are donated to the Tomorrow Trust and the Walter Sisulu Paediatric Cardiac Centre for Africa, to further facilitate the dream, for those who can't.
"Our aim is that the sachet cases and rose ring pendant will become keepsakes which are a constant reminder to 'Dream Big' and aspire towards a nation where gender equality and the upliftment of women becomes the norm," says Jason Frichol, chief brand activist for the Fore Good Group, Canderel's local distributors.
Consumers must bring their till slip verifying their Canderel purchase to a preferred Jenna Clifford boutique to receive their gift. This special offer is limited to one per customer and is exclusively available in Gauteng.
In February and March 2010, these cases filled with Canderel sachets, the rose pendant, as well as two slabs of Canderel chocolate, (with a total value of R850) will go on sale at all Jenna Clifford boutiques at a preferred promotional price of R350.00.
