Sunday night Loeries winners

27 Jul 2008

Tonight, Sunday, 27 July 2008 at the 30th anniversary of the Loerie Awards in Margate, a total of 112 Loeries were handed out, of which only two were Grands Prix: King James in TV & Cinema Commercials for Alan Gray ‘Beautiful', and Net#work BBDO and Gloo Digital Design in Experiential Digital Mixed-Media Campaign for ‘Youngblood5'.

click to enlarge

The Young Creatives Award, launched last year, went to Darren Cronje from Net#work BBDO and Simone Rosum from Joe Public. Cronje and Rosum each received a Gold Loerie and an all-expenses-paid trip to any one of the following award shows: The One Show in New York City, the Clio Awards in Miami, the Cannes Advertising Festival in France or the D&AD in London. Additionally, each winner receives an A5 Intuos Special Edition tablet supplied by Wacom.

Tonight's ceremony was hosted by the SABC.

Update Tuesday, 29 July 2008: Please note that we incorrectly reported that the GrandPrix for Net#work BBDO and Gloo Digital Design's ‘Youngblood5' was the first for the Digital category. It was in fact Tinderbox Interactive Cape Town for its self-promotional piece titled 'thinking multimedia' in 1998, based on information supplied from The Loerie Awards. It is, however, the first Digital Grand Prix awarded since the formation of the Loerie Awards as an independent association in 2005.

Full list of Sunday night winners

Award	Category	Category	Country	Client	Ad Title	Company	Product
Grand Prix	Advertising	TV & Cinema Commercials	South Africa	Allan Gray Limited	Beautiful	King James	Allan Gray Investment Company
Gold	Advertising	TV & Cinema Commercials	South Africa	Vodacom	Dictator, Compass, First Lady, Hit Send	Draftfcb Johannesburg	Brand
Silver	Advertising	TV & Cinema Commercials	South Africa	Cape Union Mart	"Cub"	King James Johannesburg	Cape Union Mart Store Card
Silver	Advertising	TV & Cinema Commercials	South Africa	kulula.com and South African Tourism	American, Japanese, Swede	King James	kulula.com and South African Tourism
Silver	Advertising	TV & Cinema Commercials	South Africa	SABC / GOOD HOPE FM	Beach, Limo, Phone	BBDO CAPE TOWN	KINKY AFRO CD VOL.1
Silver	Advertising	TV & Cinema Commercials	South Africa	Trees For Africa	Printer	Lowe Bull	A Non- profit Organisation that promotes sustainable environmental Activities
Silver	Advertising	TV & Cinema Commercials	South Africa	Unilever - Robertsons Spices	Creating The Mood, Baby-making weather	DDB South Africa	Robertsons Spices
Silver	Advertising	TV & Cinema Commercials	South Africa	Volkswagen SA	Dream	Ogilvy South Africa	GTI
Bronze	Advertising	TV & Cinema Commercials	South Africa	AUDI SA	FANS	Ogilvy South Africa	AUDI S5
Bronze	Advertising	TV & Cinema Commercials	South Africa	AVIS	LOST LUGGAGE	Ogilvy South Africa	CAR RENTAL
Bronze	Advertising	TV & Cinema Commercials	South Africa	Cell C	Tami Chambers Turns The Page	Net#Work BBDO	Corporate
Bronze	Advertising	TV & Cinema Commercials	South Africa	Energizer	Scary Things Happen in the Dark - Granny	DDB South Africa	ER Lantern
Bronze	Advertising	TV & Cinema Commercials	South Africa	ENTYCE BEVERAGES	SHLURP	FOXP2	FRISCO COFFEE
Bronze	Advertising	TV & Cinema Commercials	South Africa	HARLEY DAVIDSON	LIFT	Ogilvy South Africa	HARLEY DAVIDSON COLOGNE
Bronze	Advertising	TV & Cinema Commercials	South Africa	Mc Cain	The TV Ad with Goodness In	Net#Work BBDO	Real Oven Baked Chips
Bronze	Advertising	TV & Cinema Commercials	South Africa	MTN	Community Table	MetropolitanRepublic / The Jupiter Drawing Room (South Africa)	BRAND
Bronze	Advertising	TV & Cinema Commercials	South Africa	Nando's	Vernon, The Double Thigh is Kwaai	Black River F.C.	The New Double Thigh
Bronze	Advertising	TV & Cinema Commercials	South Africa	Sasol Ltd	Questions	The Jupiter Drawing Room (South Africa)	Corporate
Bronze	Advertising	TV & Cinema Commercials	United Arab Emirates	Showtime	eyes	Leo Burnett Dubai	Tv channel
Bronze	Advertising	TV & Cinema Commercials	South Africa	South African Airways	Speed Dating	The Jupiter Drawing Room (South Africa)	Domestic Frequency
Bronze	Advertising	TV & Cinema Commercials	South Africa	Soweto Rugby Club	Practice	Ireland/Davenport	Membership Drive
Bronze	Advertising	TV & Cinema Commercials	South Africa	The South African Post Office	Father Christmas	Saatchi & Saatchi South Africa	The South African Post Office
Craft Gold	Advertising	TV & Cinema Crafts - Art Direction	South Africa	Sasol Ltd	Questions	The Jupiter Drawing Room (South Africa)	Corporate
Craft Certificate	Advertising	TV & Cinema Crafts - Art Direction	South Africa	Allan Gray Limited	Beautiful	King James	Allan Gray Investment Company
Craft Certificate	Advertising	TV & Cinema Crafts - Art Direction	South Africa	Cipla	"Life Lost"	Egg Films	Cipla
Craft Certificate	Advertising	TV & Cinema Crafts - Art Direction	South Africa	Vodacom	We've Been Having It	Velocity Films	Vodacom
Craft Certificate	Advertising	TV & Cinema Crafts - Animation & Special Visual Effects	South Africa	Parlotones	Ill Be There	BlackGinger	Parlotones - Music Vidoe
Craft Certificate	Advertising	TV & Cinema Crafts - Animation & Special Visual Effects	South Africa	Sasol Ltd	Questions	The Jupiter Drawing Room (South Africa)	Corporate
Craft Gold	Advertising	TV & Cinema Crafts - Cinematography	South Africa	Allan Gray	Beautiful	Velocity Films	Allan Gray
Craft Certificate	Advertising	TV & Cinema Crafts - Cinematography	South Africa	MTN	Community Table	MetropolitanRepublic / The Jupiter Drawing Room (South Africa)	BRAND
Craft Gold	Advertising	TV & Cinema Crafts - Direction	South Africa	Allan Gray	Beautiful	Velocity Films	Allan Gray
Craft Certificate	Advertising	TV & Cinema Crafts - Direction	South Africa	MTN	Community Table	MetropolitanRepublic / The Jupiter Drawing Room (South Africa)	BRAND
Craft Certificate	Advertising	TV & Cinema Crafts - Direction	South Africa	Volkswagen	Dream	Velocity Films	Volkswagen GTI
Craft Certificate	Advertising	TV & Cinema Crafts - Editing	South Africa	Allan Gray	Beautiful	Velocity Films	Allan Gray
Craft Certificate	Advertising	TV & Cinema Crafts - Editing	South Africa	MTN	Community Table	MetropolitanRepublic / The Jupiter Drawing Room (South Africa)	BRAND
Craft Certificate	Advertising	TV & Cinema Crafts - Music & Sound Design	South Africa	BMW	'Test Pilot'	Egg Films	BMW M3
Gold	Advertising	Radio Commercials	South Africa	ENTYCE BEVERAGES	Machnie Gun, Darkness, Racist	FOXP2	FRISCO COFFEES
Gold	Advertising	Radio Commercials	South Africa	Vodacom	Drop It, Umbrella	Draftfcb Johannesburg	Passport
Silver	Advertising	Radio Commercials	South Africa	Interactive Africa	Recycled Radio Ad	The Jupiter Drawing Room South Africa	Design Indaba 11
Silver	Advertising	Radio Commercials	South Africa	NATIONAL GEOGRAPHIC KIDS	Pac Man, Tekken, Space Invaders	FOXP2	NATIONAL GEOGRAPHIC KIDS MAGAZINE
Silver	Advertising	Radio Commercials	South Africa	Shark Life	Shark attack	Grey South Africa	Shark Life
Silver	Advertising	Radio Commercials	South Africa	Toyota	"Chase"	Draftfcb Johannesburg	Corolla Diesel
Silver	Advertising	Radio Commercials	South Africa	UNICEF	Toon Mouse, Toon Dog, Toon Bunny	Ogilvy South Africa	UNICEF
Bronze	Advertising	Radio Commercials	South Africa	Car Magazine	Lesbians	Ogilvy South Africa	Car Magazine March 2008 Issue
Bronze	Advertising	Radio Commercials	South Africa	DSTV	CROSSING OVER	Ogilvy South Africa	Corporate
Bronze	Advertising	Radio Commercials	South Africa	Exclusive Books	Words	Ogilvy South Africa	Erotic Book Sale
Bronze	Advertising	Radio Commercials	South Africa	MARSHALL MUSIC	"DEATH METAL"	BBDO CAPE TOWN	MARSHALL MUSIC
Bronze	Advertising	Radio Commercials	South Africa	Nampak	Jack, Red Riding Hood, Hansel and Gretel	Grey South Africa	Cuddlers Nappies
Bronze	Advertising	Radio Commercials	South Africa	Russian Bear Vodka	Prison, Inflation, May Day, Chest Freezer, April Fools, Game Show	Lowebull (Cape)	Russian Bear Vodka
Bronze	Advertising	Radio Commercials	South Africa	Virgin Atlantic Airlines	Mr Worry, Mr Grumple, Mr Grumpy & Mr Miserable, Mr Nonsense	Net#Work BBDO	Upper Class Suites
Bronze	Advertising	Radio Commercials	South Africa	Vodacom	Hiccup Boy, Surprise Gene	Draftfcb Johannesburg	Yebo4Less
Bronze	Advertising	Radio Commercials	South Africa	Wordsworth Book Store	Moses	Saatchi & Saatchi South Africa	Wordsworth Book Store
Craft Certificate	Advertising	Radio Crafts - Direction	South Africa	MARSHALL MUSIC	"DEATH METAL"	BBDO CAPE TOWN	MARSHALL MUSIC
Craft Certificate	Advertising	Radio Crafts - Music & Sound Design	South Africa	Interactive Africa	Recycled Radio Ad	The Jupiter Drawing Room South Africa	Design Indaba 11
Craft Certificate	Advertising	Radio Crafts - Music & Sound Design	South Africa	NATIONAL GEOGRAPHIC KIDS	Pac Man, Tekken, Space Invaders	FOXP2	NATIONAL GEOGRAPHIC KIDS MAGAZINE
Craft Certificate	Advertising	Radio Crafts - Writing	South Africa	Russian Bear Vodka	Chest Freezer, Prison, April Fools	Lowebull (Cape)	Russian Bear Vodka
Silver	Advertising	Online Advertising	South Africa	AUDI SA	STOPPING POWER - Speed Camera, Cow, Elvis	Ogilvy South Africa	AUDI S5
Bronze	Advertising	Online Advertising	United Arab Emirates	EMIRATES TODAY	PAGE PUSH	TequilaME	DAILY NEWSPAPER
Bronze	Advertising	Online Advertising	South Africa	Ghost Pops	fluffy bunny	Network BBDO and Gloo Digital Design	fluffy bunny
Bronze	Advertising	Online Advertising	South Africa	Vodacom	"Granny"	Draftfcb Johannesburg	3G
Silver	Advertising	Advertising Mixed-Media Campaign	South Africa	Cape Union Mart	"Store card"	King James Johannesburg	Cape Union Mart Store Card
Silver	Advertising	Advertising Mixed-Media Campaign	South Africa	kulula.com and South African Tourism	Kulula South African Tourism Campaign	King James	kulula.com and South African Tourism
Silver	Advertising	Advertising Mixed-Media Campaign	South Africa	NATIONAL GEOGRAPHIC KIDS	COME PLAY IN OUR WORLD	FOXP2	NATIONAL GEOGRAPHIC KIDS MAGAZINE
Silver	Advertising	Advertising Mixed-Media Campaign	South Africa	Virgin Atlantic Airlines	Land Happy	Net#Work BBDO	Upper Class Suites
Bronze	Advertising	Advertising Mixed-Media Campaign	South Africa	Energizer	Scary Things Happen in the Dark	DDB South Africa	ER Lantern
Bronze	Advertising	Advertising Mixed-Media Campaign	South Africa	HARLEY DAVIDSON	SMELL LIKE A BADASS	Ogilvy South Africa	HARLEY DAVIDSON COLOGNE
Silver	Experiential	Direct & Promotional TV	South Africa	MTN	Project Free Ad	MetropolitanRepublic / The Jupiter Drawing Room (South Africa)	Retail offer
Bronze	Experiential	Direct & Promotional TV	South Africa	Childline	Kings & Queens	Net#Work BBDO	PSA
Bronze	Experiential	Direct & Promotional TV	South Africa	KFC	LOVE NOTES	Ogilvy South Africa	Kentucky Dinner
Silver	Experiential	TV Promos	United Arab Emirates	MTV ARABIA	Oud, Belly Dancer, Dabke	TBWA\RAAD, Dubai	MTV ARABIA
Gold	Experiential	Digital - Website	South Africa	Joe Public	who is Joe?	Gloo Digital Design and Joe Public	who is Joe?
Bronze	Experiential	Digital - Website	South Africa	Cowshed Productions	Cow	Hellocomputer	Cowshed Productions
Bronze	Experiential	Digital - Website	South Africa	Spier	Spier Sustainability	Hellocomputer	Spier Sustainability Report
Gold	Experiential	Digital - Microsite	South Africa	Audi	The Audi A5 Microsite	Ogilvy South Africa	Audi A5
Gold	Experiential	Digital - Microsite	South Africa	Cell C	Hummerville	Proximity #TTP and Gloo Digital Design	Hummerville
Silver	Experiential	Digital - Microsite	South Africa	SABC 5FM Radio	Youngblood5	Gloo Digital Design & Net#work BBDO	Youngblood5
Bronze	Experiential	Digital - Email	South Africa	SABC 5FM Radio	unite	Net#work BBDO and Gloo Digital Design	unite
Bronze	Experiential	Digital - Email	South Africa	Virgin Money	hidden benefits	Gloo Digital Design and Black River FC	hidden benefits
Bronze	Experiential	Digital - Mobile	South Africa	Cell C	automated phone call	Proximity #TTP and Gloo Digital Design	automated phone call
Bronze	Experiential	Digital - Mobile	South Africa	SABC 5FM Radio	cellhone movies	Net#work BBDO and Gloo Digital Design	cellhone movies
Bronze	Experiential	Digital - Viral	South Africa	M NET	CLIFF JENNINGS	Ogilvy South Africa	IDOLS
Bronze	Experiential	Digital - Viral	South Africa	Play UK	Naughty vs Nice	Hellocomputer	Play UK Naughty vs Nice
Silver	Experiential	Digital - Applications	South Africa	Hansa	Hansa Expression Session	Pixel Project	Hansa Expression Session
Bronze	Experiential	Digital - Applications	South Africa	Joe Public	connected to the people	Gloo Digital Design and Joe Public	connected to the people
Bronze	Experiential	Digital - Applications	South Africa	SABC	The OB Experience	Draftfcb Johannesburg	SABC RAdio Sales
Grand Prix	Experiential	Digital Mixed-Media Campaign	South Africa	SABC 5FM Radio	Youngblood5 campaign	Net#work BBDO and Gloo Digital Design	Youngblood5 campaign
Silver	Experiential	Digital Mixed-Media Campaign	South Africa	Cell C	Hummerville campaign	Proximity #TTP and Gloo Digital Design	Hummerville campaign
Bronze	Experiential	Digital Mixed-Media Campaign	South Africa	Joe Public	who is Joe ? campaign	Gloo Digital Design and Joe Public	who is Joe ? campaign
Bronze	Experiential	Digital Mixed-Media Campaign	South Africa	Toyota	Auris City	Draftfcb Johannesburg	Auris
Craft Certificate	Experiential	Digital Crafts	South Africa	Cell C	Hummerville	Proximity #TTP and Gloo Digital Design	Hummerville
Craft Certificate	Experiential	Digital Crafts	South Africa	SABC 5FM Radio	Youngblood5	Net#work BBDO and Gloo Digital Design	Youngblood5
Gold	Experiential	Non-broadcast video & film	South Africa	Liberty Life	Timeline	MetropolitanRepublic	Liberty Life
Silver	Experiential	Non-broadcast video & film	South Africa	Operation Smile	Smile	Saatchi & Saatchi South Africa	Operation Smile
Bronze	Experiential	Non-broadcast video & film	South Africa	Girls & Boys Town	Headlines	The Jupiter Drawing Room (South Africa)	50th Anniversary
Bronze	Experiential	Non-broadcast video & film	South Africa	The Department of Health	The Red Ribbon Race	TBWA\Hunt\Lascaris - Johannesburg (Pty) Ltd	Khomanani
Silver	Experiential	Live events	South Africa	Distell Savanna	Wedge Off	Draftfcb Cape Town	Savanna Dry
Bronze	Experiential	Live events	South Africa	Biblioteq	Dotmatic 5000	Biblioteq	creative bookshop
Bronze	Experiential	Live events	South Africa	Nike	Nike Dunks launch	Mick&Nick	Dunks
Craft Certificate	Experiential	Crafts - Animation	South Africa	SABC Mobile	MZUZU 60	Masters & Savant Worldwide	MZUZU 60
Craft Gold	Experiential	Crafts - Editing	South Africa	MTN	SNAPSHOTS	MetropolitanRepublic / The Jupiter Drawing Room (South Africa)	Retail offer
Craft Certificate	Experiential	Music & Sound Design	South Africa	Net#Work BBDO	Raj Thriller	Net#Work BBDO	Music Video
Gold	Experiential	Mixed-Media Campaign	South Africa	MTN	Project Free Ad	MetropolitanRepublic / The Jupiter Drawing Room (South Africa)	Retail offer
Silver	Experiential	Mixed-Media Campaign	South Africa	M NET	CLIFF JENNINGS	Ogilvy South Africa	IDOLS
Bronze	Experiential	Mixed-Media Campaign	South Africa	5men3missing	5men3missing	The dolphinarium	5men3missing
Bronze	Experiential	Mixed-Media Campaign	South Africa	DStv	SERIAL KILLERS	Ogilvy South Africa	CRIME & INVESTIGATION NETWORK
Silver	Integrated Campaign	Through the line communication	South Africa	Interactive Africa	Creativity Can	The Jupiter Drawing Room South Africa	Design Indaba 11
Silver	Integrated Campaign	Through the line communication	South Africa	SABC / GOOD HOPE FM	"KINKY AFRO CD VOL. 1"	BBDO CAPE TOWN	KINKY AFRO
Bronze	Integrated Campaign	Through the line communication	South Africa	M NET	CLIFF JENNINGS	Ogilvy South Africa	IDOLS
Bronze	Integrated Campaign	Through the line communication	South Africa	Mc Cain	The campaign with goodness in	Net#Work BBDO	Real Oven Baked Chips
Bronze	Integrated Campaign	Through the line communication	South Africa	Russian Bear Vodka	The Fun Side Of Russia	Lowe Bull (Cape)	Russian Bear Vodka
Bronze	Integrated Campaign	Through the line communication	South Africa	South African Broadcast Corporation	Young Blood 5	Net#Work BBDO	5FM
Bronze	Integrated Campaign	Through the line communication	South Africa	World Wildlife Fund for Nature	Be the Hero	Ogilvy South Africa	WWF

Record number of entries

The year 2008 saw a record number of entries into the Loeries, judged by a panel of local and international experts in their creative fields. A total of 284 awards were handed out over both nights, with the winners being broken down as follows:

	All	Student	Professional
Entries	3373	497	2876
Prof non-craft entries			2055
Prof craft entries			821
Finalists	1055	118	937
Grand Prix	4	0	4
Gold	23	4	19
Silver	76	11	65
Bronze	140	23	117
Craft Gold	11	1	10
Craft Certificate	30	3	27

Major sponsors were SABC, Media 24, Zulu Kingdom and South Coast Tourism. Additional sponsors were Brandhouse, Aon-Shield, Lithotech, 24.com, Online Publishers Association, Design Indaba, Lightworks, Gauteng Film Commission and Sappi.

Official suppliers were Mango Airlines, Hetzner, Net#work BBDO, Six Million Dollar Media, Orchestra Blue, Sonovision Studios, Gallo Images, gloo design agency, Paygate, Ornico Group, Hibiscus Coast Municipality, Rocketseed, David Prior Photography, Newsclip, Lifesense Financial Services, Tempest Sixt Car Hire, Velocity Films, and Wacom.

Event production partners were Gearhouse, H-Factor Event Agency, Wozani Africa Event Agency, Leg Studios, Havaseat, LED Vision, juju, Wicked Pixels, Be PhatMotel, Visionation & Screencom, Condor Cape, Media Film Service, Waterfront Studios, Annie's Wardrobe, MXFX, Liquid Chefs and Lounge Around.

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