Launch of limited edition Red Heart Rum

To commemorate the Vodacom Bulls record-breaking 61-17 victory in the 2009 final over the Chiefs, Red Heart Rum is releasing 2009 cases of Limited Edition Bulls-branded Red Heart Rum, available at retail outlets in and around Pretoria from mid-September 2009.

8 Sep 2009

"As the official rum of Vodacom Super 14 Rugby, we consider it only fitting that Red Heart be aligned with the Vodacom Bulls, with both brands 'reigning' in their respective fields. To have a South African regional team win the Super 14 certainly warrants acclaim and we are proud to have the Bulls trademark on our premium product in honouring this victorious team, ” states Wayne Merris, marketing manager of Red Heart Rum.

The exclusivity and collector's value of the product means an increase to the retail price compared to regular Red Heart Rum, with these Bulls Limited Edition bottles retailing at approximately R120.00.