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Online video ads: ready for prime time?
The rise of online video has seeded the inevitable growth of online video advertising, a segment that 16% of advertisers intend to do business in this year, according to a recent report.
The growth of high-speed access has been a major driver to the growing interest in the format; however, advertisers must be careful to approach online video ads differently than they tackle television.
Online video watching is growing rapidly, and where the eyeballs go, you can expect advertisers to follow.
65% of U.S. broadband users watch video online at least occasionally -- a substantial increase over last year, when that number was 44%, according to a report released last Friday by JupiterResearch.
