Kagiso Media adds research house, KLA, to group
Kagiso Media has acquired a majority share in brand analytics and market research consultancy, KLA, which expects to accelerate its growth following the acquisition. The company believes that the transaction will provide it with the financial resources and strategic support it needs to take its business to the next level.
Husband and wife team Joel Kaufman and Robyn Levin, who founded KLA in 1991, held the shares in the company. The founders relocated to Australia and appointed Stephanie Matterson as the company's MD in 2004. They have since decided to sell their interest in the business to focus on their activities in Sydney.
Matterson, a shareholder in KLA, says that Kagiso Media has a strong vision and a creative approach to business that makes it the perfect partner, as it moves into the future. "Our cultures, values and vision fit together very well. We also believe that there are some good synergies between our business and some of the media, technology and marketing operations in the group."
Leveraging natural synergies
Murphy Morobe, CEO of Kagiso Media says, "The company is a perfect fit, as we proceed to build an information and marketing services division, in which Juta, Knowledge Factory and Gloo currently sit. Though it will continue to operate as a standalone business, it will however be positioned to work with other divisions to leverage the natural synergies that exist."
Its client list includes SAB, Colgate Palmolive, Nedbank, Liberty, the Edcon group and Coca-Cola. Using quantitative and qualitative techniques ranging from focus groups, face-to-face interviews, online surveys, computer-aided telephone interviews and other research tools - tailored to the need of each project - the company focuses on helping organisations gain an understanding of their customers' relationships with their brands, inform on strategic plans and contribute to clients building a strategic competitive advantage.
Corrected at 11:43am on 13 September 2012
