What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Workshops designed to put customers first
With 2010 only two years away and service in South Africa often seen as lacking, N'lighten, the customer-service improvement company, is offering a series of workshops throughout 2008 dedicated to providing businesses with tools to build their level of customer service effectively.
Nathalie Leonard, founder of N’lighten: “Your customers are your investment”.
“A service attitude has to come from top leadership. Business owners and management staff are absolutely responsible for inspiring passion in their employees for their customers,” says Nathalie Leonard, MD of the Cape Town-based N'lighten. “Your customers are your investment”. The one-day workshops are aimed at small to medium-sized businesses. The first one is scheduled for 12 March, 2008 at the Old Mutual Business School in Pinelands between 08h00-16h30. The Customer Service Advantage Workshops offer strategic insights on delighting customers, building brand strategies and empowering employees to have a passion for the consumer. The full-day intensive practical and entertaining workshop is offered at R1300 (ex VAT) and includes course materials, refreshments and a light lunch. Booking is essential. Contact Michelle Bekker at N'lighten 021 762 2844 or email .
