What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
How opting for outsourcing helps Telcos put their customers first
Telecoms operators today are increasingly interested in exploring the benefits of outsourcing their CRM and billing systems to third-party solutions providers.
Cambridge-based research company, Analysys expects the Western European market for outsourcing technology and customer services by telecoms operators to show 6 percent annual growth between 2005 and 2010, rising from EUR5.9 billion to EUR8.0 billion. Our own experience at Cerillion indicates that the appetite of operators to outsource business support systems for customer management, order management and billing, is continuing to increase.
