News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

Submit content

My Account

Advertise with us

WPP invest in US VR company SubVRsive

In line with its strategy of investing in technology, data and content, WPP has invested in SubVRsive, a US technology company that works with advertisers that want to engage consumers in the emerging virtual reality and augmented reality sector.
WPP invest in US VR company SubVRsive
© Wren Handman via Pixabay

Based in Austin, Texas and founded in 2015, its clients include the American Heart Association, Lionsgate Entertainment, Procter & Gamble and Showtime Networks.

It works with directors, producers, content creators and developers to develop video, apps and interactive experiences for virtual reality devices and computers. Separately, in November WPP invested alongside IMAX and others to create $50m fund focused on developing virtual reality media projects.

WPP's digital revenues were over $7bn in 2015, representing 37% of the group's total revenues of $19bn. WPP has set a target of 40-45% of revenue to be derived from digital in the next five years. In North America, WPP companies (including associates) collectively generate revenues of over $7bn and employ over 28,000 people.

Latest jobs

Social Media ManagerJohannesburgToni Elephant (Pty) Ltd26 Sep
Agency LeadJohannesburgDialogue Communications12 Sep
Senior PR Account ExecutiveCape TownPublicis Groupe Africa Pty Ltd4 Sep
Marketing ManagerJohannesburgWord For Word Marketing PTY Ltd22 Aug
PR Account ManagerJohannesburgDecode Communications4 Aug
More jobs
Let's do Biz