The Dolce & Gabbana campaign fits into the visual and narrative path followed from the very beginning by Motorazr global communication, but also brings a glamorous edge, pushing back the boundaries between the world of fashion and technology. The stylists ironically lend their faces to a provocative shot signed by Jean Baptiste Mondino.
The Street Pole Ad campaign showcases the handset atop street poles of gold. Sarit Reouveni, Marketing Manager for Motorola South Africa explains, "For the first time, the street poles themselves have been utilised to demonstrate the unique, golden design elements behind the launch of the new handset.
"We are delighted with the response received to date as awareness of the new MOTORAZR V3i Dolce and Gabbana handset continues to increase, as evidenced in the positive sales already achieved."
Street Pole Ads' chief executive officer, Brent Herbert, comments, "This must be one of the best examples of innovative creative application to Street Pole Ads as a medium.
"The feedback we have received is incredible. A campaign of this nature ensures that the client will reap the rewards of their advertising investment. We encourage all creatives to think outside of the traditional outdoor advertising box. Bring us your 'never been done on a pole before ideas'. Congratulations to the Motorola team!"
The Motorola Motorazr V3i Dolce & Gabbana campaign flights on selected Street Pole Ad sites in Gauteng until early August 2006.
