Strategic Pricing Analytics: Gaining a competitive advantage and sustainable financial performance

In the current fast-changing economy, pricing structures and levels can change quickly over a relatively short period, with the result that strategic pricing decisions must be made more often. New competitors, new technologies, and sophisticated customers can make pricing treacherous in a highly dynamic market. Organisations are required to make decisions more frequently and with less time to assimilate the significance of changes in the marketplace. Making these decisions is, at best, a challenge and, at worst, a nightmare.

Businesses need to set their price right to maintain and gain market share and doing this is imperative to remain competitive and survive in a fast-pasted economic environment. Boosting sales volumes and getting revenue return is another aspect that companies need to look at to ensure that all the stakeholders are happy. Thus, companies need to position their product strategically in the market place to retain and gain market share.

Therefore, the event is tailored to provide wealth of advanced knowledge of Strategic Pricing Models and Techniques that will assist you in navigating the ever-changing pricing landscape in South Africa. This event is endorsed by The Marketing Association South Africa MA(SA) and accredited with five CPD points for the course. The event is also proudly supported by Fastmoving.co.za and Bizcommunity.

Please contact Jascinta Ling at moc.lksnavesucram@LatnicsaJ for more event information.