Edgars Active 'Own It' campaign announces lead act
Jabari chose Ndumiso Buthelezi, aka '2Lee Stark', a 26-year-old Durban-born rapper who grew up in Johannesburg as its official ambassador because he resonates well with the brand’s essence and energy.
“As Jabari, we are inspired by the wave of South African youth culture currently sweeping through the nation. The creative and expressive energy is one that we want to be part of and support. Self-expression and self-identity are at the core of this revolution, as this generation continues to break new ground,” says Zane Alley, marketing manager at Edgars Active. “2Lee Stark was the perfect fit for us, as he embodied what we feel the brand is all about, he is a hustler, talented and ambitious.”
2Lee Stark comments: “I was excited to be chosen as part of the brand. I am ecstatic to be given the opportunity to be aligned with a campaign that speaks to my personality and be given the platform to showcase my craft.”
Jabari clothing is available at all Edgars Active stores nationwide.
