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New packaging reflects Johnson's African Nurture
Moag Bailie has created a new brand identity and packaging design for Johnson's African Nurture range, featuring botanical drawings for Relaxing Rooibos & Cape Chamomile; Energising Marula & Kigelia; Hydrating Aloe & Water Mint; Nourishing Shea Butter & Honey; Moisturising Baobab & African Jasmine; Nourishing Cocoa Butter & Honeybush; Revitalising Cape Geranium & Buchu.
The new range of body moisturisers is the result of R&D by Johnson & Johnson South Africa's team featuring unique ingredient formulations inspired by age-old African remedies with plants that have been used in skincare for centuries.
The inspired design achieves instant standout shelf impact using vibrant colour differentiators to reinforce variant cues and easy navigation across the range, with an African heritage underpinned through a modern take on the Shweshwe pattern. The inherent moisturising nature of these formulations and ingredients are brought to life on pack by a splash of liquid while strong family brand iconography ensures that range resides firmly within the brand's family.
