New look for Original Windhoek Draught

Windhoek Draught fans have always enjoyed 100% Pure Beer and now they have another reason to feel proud. Windhoek Beer is unveiling premium and stylish new packaging that allows Pure Beer lovers to say YES to being original.

The contemporary new brand feel was unveiled to fans on Facebook in Windhoek Draught's #PureBeerOClock campaign and fans have responded very positively says the company.

Windhoek Beer says it pioneered the 440ml draught beer segment in South Africa and since the launch of this innovation, the brand has continued to satisfy discerning beer drinkers with its no compromise approach to the German Reinheitsgebot brewing tradition. This promise of purity is displayed on every Windhoek bottle and can.

"We've always said YES to 100% Pure Beer. And now we're doing the same with the current design innovation for Windhoek Draught," says Windhoek marketing manager Alan Roberts.

The new-look Windhoek Draught includes modern, simple and unfussy typography and design. The packaging now features embossed, pressure-sensitive body labelling that does not wash off or fade, instead of paper labels on the 440ml bottle and metalised paper labels for the 660ml sharing pack. The changes on the 440ml can include the pared down use of the original brand colours - black and gold.

"Over the past hundred years, we've decided to take the tough road, of sticking to tradition and an unwavering dedication to brewing 100% Pure Beer. Yet, we've always embraced innovation with our pack design. We have had the courage and tenacity to never compromise, but we've done it for the love of Pure Beer, and we believe it's been worth it," says Roberts.

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