CRM for the video game industry: tough crowd

Attracting and retaining fans are the keys to success in the crowded and competitive online games industry. The Net's growing multimedia communications capabilities are providing not only games developers but businesses of every size and stripe a vastly richer yet less structured environment for CRM; something game developers and distributors are very much aware of and keen to plug into.

The emergence of massively multiplayer online games presents online games developers with unparalleled opportunities to reach a worldwide audience of primarily young, highly motivated fans. Attracting them and keeping them coming back requires extra effort, however.

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