CRM for the video game industry: tough crowd
The audience for video games is zealous but fickle, and because of that, game studios have a unique challenge in attracting and retaining customers. While the tools they use are similar to those of other industries, studios have learned to be creative in the marketing tactics that support the effort.
Attracting and retaining fans are the keys to success in the crowded and competitive online games industry. The Net's growing multimedia communications capabilities are providing not only games developers but businesses of every size and stripe a vastly richer yet less structured environment for CRM; something game developers and distributors are very much aware of and keen to plug into.
The emergence of massively multiplayer online games presents online games developers with unparalleled opportunities to reach a worldwide audience of primarily young, highly motivated fans. Attracting them and keeping them coming back requires extra effort, however.
